Join our team as a Senior Consultant specializing in Salesforce Data Cloud and Marketing Cloud. This role offers a dynamic opportunity to leverage your expertise in data transformation and customer engagement strategies. You will play a crucial part in designing and implementing advanced solutions that drive functional excellence and long-term growth for our clients.

This position is ideal for experienced professionals looking to make a significant impact in the customer domain, working within a leading consultancy firm. Embrace innovation and contribute to building cutting-edge customer experiences.

Design and implement sophisticated data transformations within Salesforce Data Cloud, utilizing complex formulas and calculated insights to generate enriched attributes and behavioral signals. Develop and maintain robust data ingestion pipelines, identity resolution processes, and activation flows across various Salesforce Clouds. Collaborate with cross-functional teams to achieve unified customer data, enabling real-time personalization and effective segmentation.

Configure and optimize Data Cloud functionalities, including data streams, harmonization rules, and audience activation. Uphold data quality, governance, and compliance standards across all Salesforce platforms. Support integration initiatives between Data Cloud, Marketing Cloud, and core Salesforce systems through APIs and event-driven architectures. Provide technical leadership and champion best practices for scalable and reusable Data Cloud implementations. Address and resolve data transformation issues to ensure optimal performance and accuracy.

This role requires 5-7 years of hands-on experience with Salesforce platforms, specifically Data Cloud and at least one other Salesforce Cloud such as Sales, Service, or Experience. Demonstrated expertise in Salesforce Data Cloud, particularly in constructing intricate calculated insights and segmentation logic, is essential. Experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio, is highly advantageous. A strong understanding of data modeling, identity resolution, and audience activation strategies is expected.

Proficiency in utilizing Salesforce APIs, SQL, and declarative tools for data operations is required. Excellent problem-solving, communication, and documentation skills are crucial for success in this role. While not mandatory, Salesforce certifications such as Data Cloud Consultant, Marketing Cloud Developer, or Marketing Cloud Administrator are preferred. The ideal candidate will also possess the ability to understand client requirements, prepare effort estimates, and lead multi-member teams on projects, demonstrating strong project discipline and organizational skills.