Join our dynamic M&C Team as a Senior Consultant and drive impactful client solutions using Salesforce Marketing Cloud and Braze. You will be instrumental in building and maintaining advanced customer engagement strategies, fostering strong client relationships, and exceeding expectations.

This role offers a fantastic opportunity to leverage your expertise in marketing technology to innovate and contribute to long-term client growth within a leading consulting firm.

Implement and manage Twilio Segment solutions, including web and mobile SDKs, and design event tracking architecture. Troubleshoot and resolve tracking and identity issues using various debugging tools. Configure data destinations, ensuring accurate mapping to Braze and data warehouses like Snowflake and BigQuery.

Develop personalized customer experiences with advanced Liquid scripting and API-driven content. Design, build, and optimize customer journeys within Braze Canvas, triggered by real-time events. Conduct rigorous QA testing to ensure flawless rendering and functionality across platforms.

Maintain and audit the Segment Tracking Plan, ensuring data integrity and usability. Support frontend tracking implementation with JavaScript, HTML, and CSS. Manage mobile-specific configurations such as push notification tokens and deep linking. Uphold data integrity across all systems.

We are seeking a Senior Consultant with a strong background in Salesforce Marketing Cloud and Braze. A Bachelor's degree in Engineering (B.E. or B.Tech.) is required.

Expertise in implementing and managing Twilio Segment, including SDKs and event tracking. Proficiency in developing personalized content using Liquid scripting and integrating real-time data via APIs. Experience in designing and optimizing multi-step customer journeys is essential.

Strong analytical and problem-solving skills are crucial for troubleshooting and ensuring data hygiene. Excellent communication and engagement management abilities are needed to collaborate effectively with clients and internal teams. A deep understanding of marketing technology principles and a commitment to delivering high-quality, impactful solutions are expected.