Join our dynamic team as a Senior Consultant specializing in Salesforce Marketing Cloud Personalization (MCP). This role offers a unique opportunity to leverage your expertise in delivering real-time, behavior-driven customer experiences across digital channels. You will be instrumental in implementing sophisticated personalization strategies, executing impactful campaigns, and driving front-end integrations to significantly enhance customer engagement and conversion rates. Embrace innovation and contribute to the engine that drives functional excellence and long-term growth within our Customer domain.

Key responsibilities include developing and implementing sitemaps for user behavior tracking, designing and executing personalized campaigns with dynamic content and targeted experiences, and building robust product catalogs. You will also define audience segmentation, develop decision strategies for content and offers, conduct A/B testing for campaign optimization, and integrate personalization solutions using APIs and SDKs. Furthermore, you will manage client expectations, lead multi-member teams, and ensure project deliverables are met with discipline and focus.

We are looking for a Senior Consultant with 5-7 years of hands-on experience in Salesforce Marketing Cloud Personalization (Interaction Studio). Essential skills include strong proficiency in JavaScript, HTML, CSS, and experience with event tracking, sitemap configuration, and web SDK implementation. Expertise in catalog setup, user attributes, and campaign configuration is crucial. A solid understanding of real-time personalization and decisioning frameworks, coupled with A/B testing experience, is required. Familiarity with REST APIs and third-party integrations is also key. Professional qualifications such as B.E./B.Tech/MCA/MBA/MS are preferred, alongside excellent verbal and written communication skills.