Join our dynamic team as a Senior Consultant specializing in Salesforce Marketing Cloud Personalization. This role is pivotal in crafting exceptional, real-time customer experiences across digital channels by leveraging Einstein Personalization.

We seek an expert to implement advanced personalization strategies, execute impactful campaigns, and ensure seamless front-end integrations. Your contributions will significantly enhance customer engagement and drive conversion rates, aligning with our commitment to functional excellence and innovation.

This position offers a hybrid work model, blending the benefits of remote flexibility with in-office collaboration, ensuring a balanced and productive work environment. We are dedicated to fostering a culture of continuous learning and growth within the Salesforce ecosystem.

Develop and implement sitemaps for comprehensive user behavior tracking across web and mobile platforms. Design and execute sophisticated personalized campaigns, including dynamic content, templates, and targeted experiences to resonate with our audience.

Build and manage product catalogs, attributes, and recommendation strategies that enhance user interaction. Create and maintain custom user attributes and event schemas to support data-driven insights and personalization efforts.

Define and implement audience segmentation based on behavioral and contextual data for precise targeting. Develop and manage decision strategies for content, offers, and recommendations to optimize campaign effectiveness. Conduct A/B testing and experimentation to refine campaign performance and delivery.

Integrate personalization solutions with external systems using APIs and SDKs to ensure a unified customer experience. Manage client relationships, lead multi-member teams, and ensure project discipline and timely deliverables.

A strong foundation in Salesforce Marketing Cloud Personalization (Interaction Studio) is essential, coupled with expertise in JavaScript, HTML, and CSS. Experience in event tracking, sitemap configuration, and web SDK implementation is crucial for success in this role.

Demonstrated expertise in catalog setup, user attributes, and campaign configuration is required. A solid understanding of real-time personalization and decisioning frameworks, along with experience in A/B testing and campaign optimization techniques, is expected.

Familiarity with REST APIs and third-party integrations is necessary. Candidates should possess the ability to understand requirements, prepare effort estimates, and contribute to overall system design. Experience managing clients and leading multi-member teams is a key requirement.

Demonstrated project discipline, organization, focus, and drive towards established deliverable dates are vital. Awareness of implementation best practices on the Force.com platform and Salesforce is expected. Proficiency in developing project-related documents, including requirement documents, system design documents, use cases, test plans, and training manuals, is necessary. Handling teams and ensuring client deliverables are core responsibilities.