Join our dynamic team as a Senior Consultant specializing in Adobe Marketo. This role is crucial in driving functional excellence and enabling innovation for our clients. You will leverage your expertise to enhance customer engagement and achieve their long-term growth objectives.

We are looking for a motivated professional who can significantly contribute to our client's success through expert application of marketing automation strategies and technologies. This is an opportunity to work with a leading professional services firm and make a tangible impact.

Key responsibilities include setting up, testing, deploying, monitoring, and tracking reports on Marketo programs and campaigns across various channels like email, webinars, tradeshows, advertising, blogs, social media, and websites. You will develop and implement strategies for the ongoing control, maintenance, and enhancement of marketing database processes within the Marketo platform.

Further, you will be responsible for creating and building demand generation campaigns, communicating with clients to manage expectations and deliverables, and implementing various platform facets such as lead scoring, lead nurturing, automation, and progressive profiling. Staying abreast of new technologies and vendor relationships to improve campaign performance is also a key aspect of this role. You will be instrumental in understanding customer digital marketing goals and recommending how Marketo can effectively address their pain points.

The ideal candidate possesses a minimum of 6 years of experience in Marketing Automation solutions and holds a compulsory Marketo Expert Certification. Strong program development and management skills are essential, along with a solid understanding of enterprise systems, Marketing Automation, CRM, and ERP. Experience with Salesforce.com is considered a significant advantage.

We seek a self-motivated and self-managed individual capable of multitasking and adapting to changes in tasks and schedules. Excellent documentation, presentation, and communication skills are required to build relationships through objective communication and collaborate effectively with diverse teams including digital, web-dev, creative, strategy, and architecture. A flexible, can-do attitude, coupled with the ability to learn and thrive in a highly dynamic environment, is crucial. Previous experience in campaign operations using Adobe Marketo for B2B/B2C marketing efforts, spanning over 6 years, is also a key requirement.