Join our team as a Senior Consultant specializing in Adobe Campaign development. This role focuses on enhancing customer engagement through advanced implementation and personalization services using Twilio Segment and Braze. You will play a key part in designing, developing, and maintaining robust tracking infrastructures and personalized customer journeys. This is a hybrid role based in Pan India, with Ahmedabad as a key location, offering a dynamic environment to drive functional excellence and innovation.

As a Senior Consultant, your contributions will be vital in driving impactful solutions for our clients. We seek individuals who embody our purpose by challenging the status quo, fostering inclusion, and delivering exceptional results through collaboration and strategic thinking. Your analytical acumen and effective communication skills will be instrumental in recommending impactful approaches and navigating complex client needs.

Implement and maintain Twilio Segment solutions, including web analytics and mobile SDKs. Design and deploy event tracking architecture, ensuring compliance with global schemas. Troubleshoot tracking and identity stitching issues using developer tools and proxy utilities. Configure and manage data destinations like Braze and data warehouses, ensuring accurate data mapping. Develop and maintain personalized customer engagement logic using advanced Liquid scripts and API-driven personalization. Design, build, and optimize multi-step customer journeys within Braze Canvas. Conduct rigorous QA and testing for rendering and functionality across devices. Maintain and audit the Segment Tracking Plan, ensuring data consistency and accuracy. Support frontend tracking implementation and manage mobile-specific configurations for push notifications and deep linking.

Proven expertise with 3+ years in Twilio Segment and Braze implementations. Strong programming skills in JavaScript (ES6+) and SQL are essential. A solid understanding of web technologies (DOM, HTML, CSS) and mobile application behavior is required. Familiarity with API communication (REST/JSON) is crucial. Experience within retail or e-commerce ecosystems, including platforms like Shopify, Salesforce, or Magento, is highly desirable. Candidates should possess good verbal and written communication skills, with a professional qualification such as B.E./B.Tech/MCA/MBA/MS.