T&T_Customer_M&C - Senior Consultant | Adobe Audience Manager | Bengaluru | Marketing & Commerce

Deloitte

5+ yrs Bengaluru Full Time Hybrid (office + remote)
Deloitte logo
Posted : 1 week ago
Actively hiring

Job description

Join our team as a Senior Consultant specializing in Adobe Audience Manager and Customer Data Platforms (CDPs). This client-facing role demands a blend of technical expertise and marketing acumen.

You will engage with clients to understand their unique business needs, architecting and implementing customized solutions using the Adobe Audience Manager platform. Your responsibilities will span from initial setup and integration to ensuring successful deployment and resolving technical challenges.

This position is crucial for driving business value through data by working closely with clients on reporting and analysis. You'll also collaborate with Data Engineers and Architects on data ingestion, XDM model design, and schema creation, leveraging your SQL and database knowledge. Close partnership with Adobe Analytics, Adobe Target, and Adobe Campaign teams to define multi-solution use cases is also a key aspect of this role.

Responsibilities

Lead technology and strategy engagements across various workstreams, including Data Management Platforms (DMP), Customer Data Platforms (RT-CDP), offline data onboarding, analytics, and digital media campaigns.

Deepen understanding of client advertising platforms, architecture needs, online business models, and marketing strategies. You will be instrumental in gathering, documenting, and guiding client business requirements, KPIs, and functional/technical specifications.

Collaborate with internal teams and client stakeholders to develop bespoke solutions and use cases. This involves integrating data, technology, partners, and analytics to meet unique client needs. You will design technical tag implementation strategies and generate customized code, assisting with its deployment and validation.

Provide support to client developers and third parties throughout the implementation and integration phases, ensuring seamless execution. Debugging and resolving implementation issues until satisfactory resolution is a core duty. You will advise key stakeholders and drive client success based on their primary business objectives.

Produce tailored reporting aligned with client digital advertising KPIs and facilitate reporting and analysis activities with client resources. Frequent client interaction via phone, email, and in-person is expected, engaging with marketers, analysts, web developers, and C-level executives. Communicate confidently and proactively throughout the project lifecycle.

Qualifications

A minimum of 5 years of experience in digital advertising technology, media strategy, analytics, or a digital agency is required. Equivalent experience within the digital arm of a consulting firm will also be considered.

A strong foundation in online marketing principles is essential, alongside a robust understanding of HTML and web protocols. Intermediate to advanced JavaScript skills, SQL, and database knowledge are necessary for this role.

Proficiency in handling large data files, utilizing FTP/S3 clients, and employing debugging tools like Charles and Postman is expected. A solid grasp of tag management tools and API knowledge for setting up Query Service Credentials for BI Connections is crucial.

Familiarity with ADFs and common Spark SQL functions such as arrays, Date, and Struct is beneficial. A passion for the internet domain and leveraging technology to solve business problems is highly valued.

Possess a deep understanding of general business models, concepts, and strategies, coupled with expertise in data reporting and digital advertising best practices. You must be self-motivated, responsive, professional, and dedicated to customer success, exhibiting an innovative, problem-solving, and solutions-oriented mindset.

Essential Skills

Adobe Audience ManagerCustomer Data Platform (CDP)Data Management Platform (DMP)Digital AdvertisingHTMLJavaScriptSQLDatabase KnowledgeTag ManagementAPISpark SQL

Good to Have

Adobe Experience PlatformTealiummParticleSegmentCharlesPostmanERPSaaS

Highlights

  • Actively hiring

More Details

RoleT&T_Customer_M&C - Senior Consultant | Adobe Audience Manager | Bengaluru | Marketing & Commerce
IndustryMarketing & Commerce
DepartmentConsulting
Employment TypeFull Time, Hybrid (office + remote)

About the Company

Deloitte logo

Deloitte

Marketing & Commerce