Join our dynamic team as a Salesforce Marketing Cloud Personalization (MCP) Developer, a key role focused on crafting and optimizing real-time, personalized customer journeys across digital channels. This position leverages the power of Salesforce Marketing Cloud Personalization (formerly Interaction Studio) to drive engagement and business growth.

You will be instrumental in utilizing capabilities such as event tracking, user behavior analysis, and sophisticated segmentation to create dynamic, data-driven experiences. The role demands a strong grasp of personalization strategies, digital analytics, and technical expertise in JavaScript, APIs, and data integration, collaborating with cross-functional teams to build impactful personalization use cases.

Implement and manage real-time personalization use cases across web and mobile channels using MCP, including dynamic content and behavioral targeting. Configure and manage sitemaps, templates, campaigns, and advanced targeting rules for 1:1 personalization at scale.

Collaborate with stakeholders to define personalization strategies and translate business requirements into technical designs and campaign logic. Ensure data quality and user profile accuracy through effective data management and integration with Data Cloud, CRM, and external platforms using APIs.

Lead technical delivery of custom MCP implementations, including server-side decisioning and AI-driven recommendations. Develop and maintain custom templates and web experiences using JavaScript, HTML, and APIs. Analyze campaign performance and user behavior to continuously optimize personalization strategies.

A minimum of 7 years of experience with Salesforce Marketing Cloud Personalization (Interaction Studio/MCP), with a strong emphasis on real-time personalization and decisioning is essential.

Possess hands-on expertise in sitemap implementation, event tracking, campaign setup, and user identity resolution. Demonstrate strong proficiency in JavaScript, APIs, JSON, and front-end technologies for building personalized digital experiences.

Experience integrating MCP with Data Cloud, CRM, and external systems is required. A solid understanding of data modeling and identity stitching is also necessary. Excellent communication and stakeholder management skills are vital for translating business needs into scalable personalization solutions.