T&T- Customer - M&C - Manager | Digital Marketing | Ahmedabad (Ahmedabad, IN)
Deloitte
Deloitte
Join a dynamic team as a Marketing Analytics and Consulting Manager, driving data-led marketing transformations. This role focuses on leveraging data science, marketing science, digital analytics, and AI to develop innovative measurement solutions.
Deliver actionable business insights and budget recommendations to senior stakeholders by translating complex analytical findings. Shape the future of marketing through strategic guidance and by optimizing marketing investments.
This is a hybrid role based in Ahmedabad, requiring occasional travel to client locations. A commitment to working from the office or client site in Ahmedabad five days a week is essential.
Lead data-led marketing transformation initiatives, encompassing data science, marketing science, digital analytics, and AI-powered measurement.
Translate complex analytical outputs into clear, actionable business and budget decisions for senior leadership.
Specialize in areas such as Media Mix Modeling (MMM), Media ROI Measurement, Brand & Consumer Analytics, and Marketing Effectiveness.
Develop strategic recommendations for optimizing marketing investments through advanced modeling techniques like Structural Equation and Path Modeling.
Oversee large-scale analytics engagements and develop comprehensive measurement frameworks. Manage digital and media analytics, including campaign performance, marketing funnel analysis, and KPI management.
Build executive dashboards and contribute to digital product management. Act as a client servicing executive, responsible for client relationships and satisfaction.
Seek an experienced Marketing Analytics and Consulting Manager with a minimum of 8 years in driving data-led marketing transformation.
Demonstrate proven expertise in translating complex analytics into actionable business decisions for senior stakeholders.
Possess specialized knowledge in Media Mix Modeling (MMM), Media ROI Measurement, Brand & Consumer Analytics, and Marketing Effectiveness.
Exhibit strong capabilities in digital and media analytics, including campaign performance, marketing funnel analysis, and KPI management.
Experience in client servicing and building leadership presentations is mandatory. Skills in business development, pitching, and sales lead nurturing are highly desirable.
A professional qualification such as B.E./B.Tech/MCA/MBA/MS is required. Previous experience in industry, media agencies, research agencies, client-side roles, or startups will be preferred.
Deloitte
Advertising & Marketing