Join our dynamic team as a Salesforce Marketing Cloud Personalization Specialist, focusing on crafting real-time, behavior-driven customer experiences. This role leverages advanced personalization components and core Salesforce Marketing Cloud capabilities to drive functional excellence and innovation.

Leverage your expertise in Salesforce Marketing Cloud Engagement to design and implement sophisticated personalization strategies. You will work with cutting-edge tools and techniques to enhance customer journeys and achieve business growth.

Key responsibilities include designing and maintaining Sitemap configurations for accurate data collection, implementing Einstein Recipes for product/content recommendations, and configuring catalogs and user profiles. You will also build and manage campaigns, define user events, develop segmentation strategies, and integrate personalization across various channels. Optimize performance through A/B testing and collaborate with development teams for script implementation.

Support personalized campaign execution using Journey Builder, Email Studio, and Automation Studio. Enhance customer journeys with personalization insights and develop dynamic email content with AMPscript. Ensure seamless data ingestion, identity resolution, and profile unification. Integrate Marketing Cloud Personalization with external systems and analyze engagement metrics for continuous refinement.

We are seeking candidates with 3+ years of experience in Salesforce Marketing Cloud, specifically with a strong focus on Personalization (Interaction Studio). Essential hands-on expertise includes Sitemap implementation, Einstein Recipes configuration, event tracking, and user behavior modeling. A solid understanding of real-time personalization architecture and decisioning is required.

Proficiency in JavaScript, SQL, and AMPscript is crucial, along with experience in APIs and data integrations. Familiarity with debugging tools, browser developer tools, and tagging frameworks is expected. A strong analytical mindset with experience in experimentation and optimization is vital. Possession of a Salesforce Marketing Cloud Personalization Certification is mandatory.