Join our team as a Salesforce Marketing Cloud Personalization Specialist, focusing on real-time, behavior-driven customer experiences. This role involves leveraging advanced personalization components like Sitemap configuration, Einstein Recipes, and event-driven architecture within Salesforce Marketing Cloud.

We seek a professional with 3-5 years of experience, adept at designing and implementing sophisticated personalization strategies to enhance customer engagement and drive growth.

Key responsibilities include designing and implementing Sitemap configurations, managing Einstein Recipes for personalized recommendations, and configuring user profiles for advanced personalization. You will also build and manage campaigns, define and track user events, develop segmentation strategies, and integrate personalization across various channels.

Further duties involve ensuring seamless data ingestion, integrating Marketing Cloud Personalization with external systems, monitoring performance, and analyzing engagement metrics for continuous strategy refinement. Collaboration with development teams for script implementation and data layer alignment is also crucial.

A strong foundation in Salesforce Marketing Cloud with at least 3 years dedicated to Personalization (Interaction Studio) is essential. Proficiency in Sitemap implementation, Einstein Recipes, event tracking, and user behavior modeling is required.

Expertise in JavaScript, SQL, and AMPscript, alongside experience with APIs and data integrations, is necessary. A solid understanding of real-time personalization architecture, decisioning, debugging tools, and a strong analytical mindset for experimentation are also vital. A Salesforce Marketing Cloud Personalization Certification is a mandatory requirement.