We seek a Salesforce Marketing Cloud Personalization Specialist with experience in Marketing Cloud Engagement. This role focuses on creating and deploying real-time, behavior-driven customer experiences. You will utilize advanced personalization components like Sitemap configuration, Einstein Recipes, and event-driven architecture, alongside core Salesforce Marketing Cloud features. This position is primarily based in Pune.

Your core responsibilities include designing and maintaining Sitemap configurations for user behavior tracking, implementing Einstein Recipes for recommendations, and configuring user profiles. You will build campaigns, decisioning logic using rules and AI insights, and define user events. Developing segmentation strategies, integrating personalization across channels, and optimizing performance through A/B testing are also key. Additionally, you'll support campaign execution, develop dynamic content with AMPscript, and manage audience segmentation. Ensuring seamless data ingestion, integrating with external systems, monitoring performance, and analyzing engagement metrics for continuous refinement are essential. You will also collaborate with development teams on Web SDK implementation.

A minimum of 3 years of experience in Salesforce Marketing Cloud, with a strong emphasis on Personalization (Interaction Studio), is required. Essential skills include hands-on expertise in Sitemap implementation, Einstein Recipes configuration, and event tracking. A solid understanding of real-time personalization architecture and decisioning is crucial. Proficiency in JavaScript, SQL, and AMPscript, along with experience in APIs and data integrations, is necessary. Familiarity with debugging tools, browser developer tools, and tagging frameworks is expected. A strong analytical mindset with experience in experimentation and optimization is also a must. The required Salesforce Marketing Cloud Personalization Certification is mandatory.