Join our Customer team as a Salesforce Marketing Cloud Personalization Consultant, a role crucial for driving functional excellence and innovation. This position focuses on enhancing customer experiences through real-time, behavior-driven insights using advanced personalization components.

You will be instrumental in designing and implementing sophisticated personalization strategies, leveraging the full power of Salesforce Marketing Cloud to meet and exceed client expectations. This opportunity offers a dynamic work environment within Deloitte Touche Tohmatsu India LLP, contributing to long-term growth and client success.

As a Consultant in our M&C:AMC Team, you will architect and maintain Sitemap configurations for precise user behavior capture. You'll implement and manage Einstein Recipes for personalized recommendations and leverage event-driven architecture for dynamic customer experiences. Key duties include developing segmentation strategies, integrating personalization across channels, and optimizing performance through A/B testing.

Furthermore, you will support personalized campaign execution via Journey Builder, Email Studio, and Automation Studio, creating dynamic content with AMPscript. Ensuring seamless data ingestion, identity resolution, and profile unification is also critical, alongside integrating Marketing Cloud Personalization with external systems and monitoring campaign performance.

We are seeking individuals with a strong background in Salesforce Marketing Cloud Personalization (Interaction Studio), possessing at least 3 years of relevant experience. Expertise in Sitemap implementation, Einstein Recipes configuration, and event tracking is essential. A solid understanding of real-time personalization architecture, decisioning, and proficiency in JavaScript, SQL, and AMPscript are required.

Candidates should also have experience with APIs and data integrations, coupled with familiarity in debugging tools and tagging frameworks. A keen analytical mindset for experimentation and optimization is vital. A Salesforce Marketing Cloud Personalization Certification is a mandatory requirement for this role.