Join EY and shape the future with confidence as a Technology Specialist focusing on Adobe Target Implementation. This role is integral to building a better working world by leveraging data, AI, and advanced technology to deliver innovative solutions for clients. You'll be part of a globally connected, diverse team that empowers you to advance your career in any direction.

As a key member of our team, you will work with leading organizations to enhance their digital experiences through sophisticated experimentation and personalization strategies. This opportunity offers a dynamic environment where your expertise in Adobe Target and related technologies will drive significant impact.

Design, develop, and implement A/B tests, Multivariate Tests (MVT), Experience Targeting (XT), and Personalization initiatives using Adobe Target. Evaluate experimentation requirements for technical feasibility and develop custom Adobe Target activities with JavaScript, HTML, and CSS. Implement and validate audience targeting strategies and personalization experiences, collaborating closely with business stakeholders, product owners, analysts, and developers to create scalable solutions. Ensure all experimentation activities adhere to performance, accessibility, and governance standards.

Develop and modify front-end experiences using JavaScript, HTML, and CSS, creating custom scripts for complex experimentation scenarios. Troubleshoot and resolve implementation issues, validate experiment execution across various browsers and devices, and work with development teams on both server-side and client-side experimentation solutions.

A minimum of 7 to 11 years of experience in Adobe Target implementation and experimentation is required, coupled with expertise in Launch, Tagging, Analytics, and Adobe Experience Platform – WebSDK. Proficiency in JavaScript (ES6+), HTML5, and CSS3 is essential. You must possess strong debugging skills for client-side implementations, utilize browser developer tools, debugging frameworks, and analyze network requests effectively. Expert-level knowledge in implementing and troubleshooting A/B testing and personalization solutions, with a solid understanding of Single Page Applications (SPA) data layers, XDM schemas, and event-driven tracking architectures, is crucial.

Experience with enterprise digital analytics and customer experience optimization programs is expected. Familiarity with Agile/Scrum methodologies and product development processes, along with strong collaboration traits, is beneficial. Excellent analytical and problem-solving abilities, combined with strong communication and stakeholder management skills, are key to success in this role. A Bachelor's degree in Engineering or Technology (B.E./B.Tech) is preferred, and certifications in Adobe Stack or Adobe Target are advantageous. A Master's degree, MBA, or MCA would be considered a plus.