Join Amazon's Emerging Markets (EM10) team to revolutionize customer engagement across India, Brazil, Mexico, and beyond. This is a unique opportunity to address a significant $5B-$7B incremental market by fostering customer loyalty and habit formation. The IES Lifecycle Experiences (ILX) team is at the forefront of this mission, driving customer progression from their initial purchase to becoming settled Prime members.

We are looking for a senior leader to spearhead this initiative, managing a diverse team of product managers, marketers, and program managers. Your work will involve building sophisticated systems, crafting engaging experiences, and leveraging intelligence to scale customer settlement. Products developed under your leadership will impact over 140 million customers annually across ten emerging marketplaces. The role encompasses four key programs: a rewards system for habit formation, a behavioral engine for engagement, an AI-driven orchestration platform, and advanced ML models for optimizing incentives.

This position requires a blend of strategic vision and execution excellence. You will be adept at building conviction for long-term product visions while delivering tangible quarterly results. The ideal candidate can architect complex ML-powered systems, deeply understand customer psychology and behavioral economics, and effectively lead cross-functional teams in product, science, marketing, and engineering across different geographies. Operate at the nexus of product strategy, applied machine learning, and marketing science, defining the future of customer engagement in these rapidly growing markets. If you are driven by the prospect of building category-defining products for hundreds of millions of customers and shaping the engagement of Amazon's largest untapped customer base, this role is for you.

Lead the comprehensive lifecycle progression strategy for EM10, encompassing product vision, a three-year roadmap, quarterly goal setting, experimentation, and P&L accountability.

Drive customer settlement for over 140 million individuals through an integrated suite of rewards, gamified features, and ML-powered orchestration.

Develop and scale an autonomous marketing orchestration platform. Define the product architecture where marketers set objectives and budgets, and the system autonomously selects audiences, deploys optimal campaign mixes, dynamically allocates rewards, and optimizes performance in real-time with minimal human oversight.

Spearhead a cross-EM rewards program, ensuring scalability across ten markets. Manage program economics, including earn rates, breakage, and external funding, evolving the program from transactional uplift to sustained habit formation. Implement rigorous measurement frameworks, including causal incrementality for novel longitudinal customer experiences.

Own the progression intelligence roadmap, collaborating with science teams to refine ML models for determining optimal customer actions, reward amounts, and timing. Drive adoption across categories and generate incremental revenue via ML-optimized reward allocation.

Build and mentor a high-performing, multi-disciplinary team (product, marketing, program management). Partner closely with marketing organizations across India, Latin America, and the Middle East/North Africa. Establish high standards for analytical rigor, customer obsession, and bias for action in an environment where new strategies are continuously invented.

Demonstrated experience of over six years in team management.

Possession of a Bachelor's degree is required.

Proven track record in owning and driving product roadmap strategy and definition.

Substantial experience in feature delivery and navigating product tradeoffs is essential.

Preferred candidates will have experience delivering consumer software products and services within a high-growth environment.