Drive marketing excellence by aligning with business units to craft and implement impactful marketing strategies. This role is crucial for enhancing brand visibility and generating demand for market-ready services. You will be instrumental in packaging and preparing new offerings for market launch.

The ideal candidate possesses a confident demeanor, capable of persuasive communication while maintaining strong listening skills and fostering robust relationships. Reporting to the Head of Business Marketing, this position requires a strategic thinker adept at driving growth and market penetration.

Spearhead the development and execution of marketing strategies for designated business units. Implement multi-channel integrated marketing campaigns to generate a robust sales pipeline.

Develop external-facing propositions and create compelling marketing and sales collateral. Execute content marketing plans aligned with editorial calendars and collaborate with SMEs and agencies to produce engaging content.

Manage web and social media content for business units and practices. Plan and execute measurable, omni-channel marketing campaigns, including inbound and outbound initiatives. Focus on driving revenue and brand awareness through PPC, SEM, and paid social campaigns.

Cultivate deal pipelines and actively engage in business development with inside sales teams. Manage influencer outreach with industry analysts and advisory firms. Coordinate joint go-to-market activities with relevant OEMs and alliances.

A minimum of 10 to 12 years of comprehensive marketing experience is required. A strong understanding of enterprise technologies such as ERP and CRM, alongside industry verticals, is essential.

Proficiency in creating and managing strategic marketing initiatives to consistently improve lead quality from both online and traditional sources is key. Experience in joint go-to-market strategies with major OEMs like SAP, Oracle, Microsoft, AWS, and Salesforce is highly preferred.

Demonstrated ability to think strategically from both a marketing and organizational perspective is crucial. An MBA or equivalent business unit experience is expected for this senior management role.