Birlasoft is seeking a dynamic Social Media Marketing Executive to enhance our online presence across LinkedIn, X, and Meta. This role involves managing both organic and paid social media strategies to drive corporate narrative, executive visibility, and demand generation.

As a key member of the marketing team, you'll collaborate with brand, content, and business units to achieve impactful results.

Key responsibilities include developing and executing content plans, managing campaign rollouts, fostering community engagement, and monitoring social media trends. You will also be tasked with optimizing performance, generating reports, and ensuring the timely execution of campaigns.

This role requires a proactive approach to social listening and a keen eye for detail to effectively manage Birlasoft's brand across various platforms.

We are looking for a candidate with 3-6 years of B2B or social media marketing experience, ideally within the IT services or technology sector. A strong understanding of paid social strategies, analytics, and platform best practices is essential.

Excellent writing, coordination, and campaign management skills are required to succeed in this position. This role focuses on measurable outcomes like follower growth, engagement rates, website traffic, and campaign performance metrics.