Join Birlasoft, a global leader in Cloud, AI, and Digital technologies, as a Salesforce Marketing Cloud Specialist. This role is key to designing and optimizing impactful, multi-channel customer journeys. You will translate business needs into robust Salesforce Marketing Cloud solutions, ensuring data integrity and adherence to privacy standards.

As part of the CKA Birla Group, Birlasoft is dedicated to innovation and building sustainable communities. This is an opportunity to contribute to a company with a rich heritage and a forward-thinking approach, leveraging your expertise to drive business efficiency and productivity.

Implement and configure campaigns using core Salesforce Marketing Cloud tools like Journey Builder, Email Studio, and Automation Studio. Develop dynamic and personalized email content utilizing HTML, CSS, AMPscript, and Server-Side JavaScript.

Build sophisticated automated customer journeys, triggered communications, and data-driven segmentation. Manage data extensions, SQL queries, and scheduled automations to ensure seamless data flow. Integrate Salesforce Marketing Cloud with Salesforce CRM and external platforms via APIs and SFTP.

Translate business requirements into detailed solution designs and technical specifications. Conduct thorough campaign testing, quality assurance, and performance monitoring. Maintain consent management and unsubscribe processes in compliance with data privacy regulations. Provide essential platform administration, including user access and release management. Collaborate cross-functionally with marketing, CRM, and data teams. Offer production support, conduct root-cause analysis, and share knowledge with the team.

Possess hands-on experience in implementing and supporting Salesforce Marketing Cloud solutions, with a strong command of Journey Builder, Email Studio, Automation Studio, Contact Builder, and Content Builder. Demonstrate proficiency in AMPscript, SQL, HTML, and CSS, with a working knowledge of JavaScript or Server-Side JavaScript being a plus.

Have experience with data extensions, subscriber management, segmentation, personalization, and campaign automation. Understand API integrations (REST/SOAP), SFTP, and Marketing Cloud Connect. Familiarity with email deliverability, sender reputation, authentication, and campaign performance metrics is essential. A relevant degree and Salesforce Marketing Cloud certifications are preferred.