Join Birlasoft, a global leader in Cloud, AI, and Digital technologies, as a Salesforce Data Cloud Specialist. We leverage domain expertise and innovative solutions to enhance business efficiency and productivity. As part of the esteemed C.K. Birla Group, with over 12,000 professionals, we uphold a 170-year legacy of building sustainable communities. This role offers a fantastic opportunity to work with cutting-edge Salesforce technologies and contribute to impactful projects.

Design and implement advanced marketing automation workflows, customer journeys, and email campaigns using Salesforce Marketing Cloud. Develop robust data integrations, models, and pipelines within Salesforce Data Cloud. Customize platform components using AMPscript, SQL, and APIs to meet evolving business requirements. Ensure seamless data flow by integrating Marketing Cloud and Data Cloud with other Salesforce modules and external systems. Oversee the development of business requirements, specifications, and application design, followed by configuration and rigorous testing. Contribute to new development initiatives, bug fixes, and enhancements for existing Salesforce solutions. Create insightful reports and dashboards to track marketing performance and data trends. Conduct comprehensive testing and optimization of Marketing Cloud campaigns and Data Cloud processes for peak performance and scalability. Collaborate effectively with marketing teams, data analysts, and stakeholders to align solutions with business objectives. Manage releases and environments, including sandbox planning, metadata and data migration, and version control.

A Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field is required. Candidates should possess 4+ years of hands-on technical or development experience. Essential expertise includes in-depth knowledge of Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio) and Salesforce Data Cloud (CDP), encompassing data integration, modeling, and management. Proficiency in Salesforce development tools like Apex, Visualforce, Lightning Components, SQL, and AMPscript is necessary. Familiarity with all software development phases, from requirement analysis to support, and experience with source control tools like Git are expected. Strong analytical and problem-solving skills for troubleshooting complex technical issues are vital. Excellent written and verbal communication skills, coupled with the ability to collaborate effectively in a team environment, are crucial. A high level of attention to detail and accuracy in solution development and customization is a must.