Drive marketing initiatives for business units by crafting and implementing comprehensive strategies. This role requires a persuasive individual adept at building strong relationships and enhancing brand visibility. You'll be instrumental in creating demand for market-ready services and preparing new offerings for market launch, reporting to the Head of Business Marketing.

Develop and execute marketing strategies and plans for designated business units. Implement integrated marketing campaigns across various channels to generate sales pipeline. Support proposition development and create compelling marketing and sales collateral. Manage content marketing plans, including creating case studies, press releases, and testimonials. Oversee web and social media content, ensuring alignment with BU/Practice objectives. Plan and execute measurable omni-channel campaigns, including PPC, SEM, and paid social to drive revenue and brand awareness. Collaborate with inside sales for business development and lead generation. Engage with analyst teams and relevant OEMs/Alliances for joint go-to-market activities.

Possess an MBA or equivalent business unit experience. Bring 1-3 years of marketing experience, with a solid understanding of enterprise technologies like ERP and CRM. Demonstrated skill in creating and managing strategic marketing efforts to boost lead quality from all sources. Experience in joint GTMs with major OEMs is preferred. Strategic thinking, strong collaboration abilities, and meticulous attention to detail are essential. Experience in planning and executing virtual events/webinars is a plus. Excellent written and oral communication skills are required, along with the ability to work independently and collaboratively. Travel may be necessary.