Join our dynamic team as a Marketing Specialist, focusing on driving brand visibility and demand generation for our business units. This role involves crafting and executing comprehensive marketing strategies in collaboration with leadership and regional teams. The ideal candidate possesses strong communication and relationship-building skills, enabling effective persuasion and active listening.

This position reports directly to the Head of Business Marketing and is key to successfully launching and packaging new services into the market.

Develop and implement tailored marketing strategies and plans for designated business units. Execute integrated, multi-channel marketing campaigns to generate qualified sales pipelines. Support the development of external propositions and create compelling marketing and sales collateral. Manage the content marketing plan, adhering to established editorial calendars. Collaborate with subject matter experts and writing agencies to produce case studies, press releases, and marketing assets. Oversee web and social media content for specific business units or practices. Plan and execute effective, measurable omnichannel marketing campaigns. Run inbound and outbound campaigns, including PPC, SEM, and paid social, to boost revenue and brand awareness. Focus on business development and pipeline creation by partnering with inside sales teams. Engage with analyst teams and advisory firms to manage influencer outreach. Coordinate joint go-to-market activities with relevant OEMs and alliances.

Academic Qualification: MBA or equivalent business unit experience. Experience: 1-3 years in marketing, with a solid understanding of enterprise technologies like ERP and CRM, along with industry verticals. Skills: Proficient in creating and managing strategic marketing initiatives to enhance lead quality from all sources. Experience with joint go-to-market strategies with major OEMs (SAP, Oracle, Microsoft, AWS, Salesforce) is preferred. Attributes: Strategic thinker with strong organizational perspective, adept at collaborating with leadership. Detail-oriented with strong analytical skills. Experience in planning and executing virtual events and webinars is a plus, as is a flair for content marketing. Ability to travel as needed. Communication: Excellent written and oral communication skills, with the ability to work both independently and collaboratively.