Senior Technical Product Manager - Product marketing, content management, multimedia, AI
UnitedHealth Group
UnitedHealth Group
Join Optum, a global leader in health optimization, and drive impact through technology. This role focuses on enhancing AI productivity and user software adoption by creating compelling product collateral and content. You'll play a key part in connecting individuals with the care, resources, and data they need to thrive. Be part of an inclusive culture with talented colleagues, comprehensive benefits, and career growth opportunities.
This position is instrumental in shaping user understanding and engagement with AI tools. You will develop and implement innovative content strategies across multiple platforms, fostering seamless adoption and user maturity. Your work will directly contribute to improving health outcomes on a global scale by advancing AI tool integration.
Develop and implement creative content solutions to address knowledge gaps in AI product learning, support, and marketing materials. Identify opportunities for scalable learning and communication programs across various AI tools.
Design and build engaging, multimedia content including videos, animations, infographics, and social media assets. Create comprehensive product communication plans that enhance user experience and drive adoption.
Streamline knowledge content management within platforms like Viva Engage and SharePoint, aligning with AI product team objectives. Implement content maintenance processes with automated workflows and archival functions. Ensure compliance with all company policies and directives.
A minimum of 5 years' experience in designing and developing learning and marketing content for software product users is essential. Proven experience with AI tools like M365 Copilot and chat interfaces is required, along with at least 1 year of hands-on experience using them.
Demonstrated expertise in developing multimedia content, video, infographics, and scripting narratives for diverse audiences. Strong understanding of user experience concepts and digital media techniques for impactful software product marketing campaigns.
Exceptional written and oral communication skills are a must, alongside proven creativity and a knack for translating technical AI product information into accessible content. Proficiency with content development tools such as Canva and Articulate Studio, and platforms like SharePoint and Viva Engage is expected.
UnitedHealth
Technology