Shape the employer brand for NTT DATA's talent acquisition efforts in dynamic global markets. This high-impact role blends marketing expertise with talent strategy, empowering you to work closely with leaders to build a compelling employer brand and attract top talent. You will be instrumental in defining and executing strategies that position NTT DATA as an employer of choice.

Drive the employer brand strategy, ensuring consistent application of the EVP across all talent-facing channels. Advise senior leadership on brand positioning and candidate perception. Lead the development of talent marketing frameworks and go-to-market approaches. Design, execute, and optimize recruitment marketing campaigns, focusing on ROI and pipeline quality.

Develop and own the talent-focused social media strategy across key platforms, creating engaging content and managing community interaction. Serve as the primary content editor for all talent marketing assets, ensuring rigorous brand compliance and consistency in voice, tone, and messaging. Build strong partnerships with regional TA leaders and cross-functional teams, translating hiring goals into actionable marketing strategies. Define KPIs, report on performance, and provide data-driven insights for continuous optimization.

A Bachelor's degree in Marketing, Communications, Journalism, Human Resources, or a related field is required. While not mandatory, a Master's degree or MBA in Marketing or Strategic Communications is advantageous, as are professional certifications in employer branding, digital marketing, or social media strategy.

This role demands a minimum of 12 years of progressive experience in talent marketing, employer branding, or recruitment marketing. A proven track record of end-to-end employer brand strategy ownership and execution is essential. Extensive experience managing social media strategies and crafting platform-native copy across major channels like LinkedIn and Instagram is critical. Familiarity with building careers website content and optimizing digital candidate journeys is expected. Experience working with or within the Indian and MEA talent markets is highly preferred. The ability to partner with senior HR, TA, and business leaders as a strategic advisor is paramount.

Key competencies include expert-level written and verbal communication, deep command of brand management principles, and a strong grasp of digital marketing fundamentals. Proficiency with talent marketing platforms and exceptional analytical and project management skills are necessary. Self-motivation, intellectual curiosity, a collaborative spirit, and comfort operating with autonomy are key personal attributes for success in this role.