Join our dynamic team as a Senior Marketing Manager, leading global Ads marketing initiatives. You will be instrumental in shaping product journeys, from initial positioning and competitive analysis to external communications. This role involves close collaboration with cross-functional teams across Sales, Corporate Communications, Legal, Webmasters, Product Development, and Engineering.

As the Senior Scaled Growth & Content (SGC) Lead, your mission will be to define the content strategy and guide a team of writers and AI specialists. You'll oversee the entire editorial lifecycle, ensuring the production of high-quality B2B content at a global scale. This player-coach role requires orchestrating content development, accelerating production, and experimenting with innovative AI applications for content creation.

A key aspect of this position involves leading audience acquisition and growth strategies to increase subscribers within our target demographic. You will be responsible for designing effective, data-driven lead generation funnels, optimizing distribution across multiple channels, and using performance data to cultivate a loyal subscriber base.

- Define and execute the global B2B content agenda, managing an agile team of writers and AI specialists to ensure adherence to Google's high-quality standards. - Drive innovation by pioneering the use of advanced AI tools to significantly speed up production cycles and explore novel, automated, or interactive content formats. - Develop and implement data-centric growth strategies, including robust lead generation funnels and scalable distribution methods, to boost subscriber acquisition within targeted B2B segments. - Continuously analyze content performance metrics, user behavior patterns, and external market data to refine the editorial calendar and maximize audience lifetime value. - Collaborate closely with internal product teams and regional marketing experts to guarantee strategic alignment of all content, ensuring accuracy and driving desired product perception.

We are seeking a candidate with a Bachelor's degree or equivalent practical experience, backed by 9 years of experience in diverse marketing fields such as growth, product marketing, brand marketing, or social media.

Proven leadership capabilities are essential, including 2 years of experience managing individuals or teams. Furthermore, demonstrated experience in managing complex cross-functional or cross-team projects is required.

Preferred qualifications include expertise in managing cross-functional projects and leading creative, editorial, or technical teams. Experience with Generative AI tools to enhance content workflows, coupled with a deep understanding of AI trends in marketing and advertising, is highly advantageous. Strong analytical skills and experience in performance analysis for content optimization and audience insight capture are also valuable. Experience within a global business or technology publication, along with a track record of building and executing scaled growth frameworks, lead-generation funnels, or subscription-growth strategies, will set candidates apart. The ability to navigate ambiguity and effectively influence cross-functional stakeholders across product, engineering, and legal teams is crucial.