Drive global B2B marketing initiatives as the Senior Scaled Growth & Content (SGC) Lead. This role is pivotal in shaping the content agenda, leading a team of skilled writers and AI specialists to produce exceptional content from ideation through global deployment. You will act as a player-coach, optimizing the content development process and embracing cutting-edge AI for innovative formats and topics.

Key responsibilities include mastering audience acquisition and growth strategies to expand our subscriber base within target B2B segments. This involves architecting data-driven lead generation funnels, refining multi-channel distribution, and utilizing performance data to convert readers into dedicated subscribers.

Define and execute the global B2B content strategy, managing a dynamic team of writers and AI specialists to uphold Google's stringent quality standards. Spearhead the integration of advanced AI tools to significantly enhance production velocity and explore novel, automated, or interactive content experiences. Develop and implement data-informed growth strategies, lead-generation frameworks, and scalable distribution channels to accelerate subscriber growth among key B2B audiences. Continuously analyze content performance, audience behavior, and market data to refine the editorial roadmap and maximize audience engagement and lifetime value. Collaborate closely with internal product and regional marketing teams to ensure strategic alignment, factual accuracy, and measurable impact on product perception.

A Bachelor's degree or equivalent practical experience is required. Possess at least 9 years of comprehensive marketing experience, spanning growth, product marketing, brand marketing, or social media. A minimum of 2 years of experience in people or team leadership is essential. Demonstrated experience in managing cross-functional or cross-team projects.

Preferred qualifications include experience in managing complex cross-functional projects and leading creative, editorial, or technical teams. Expertise in leveraging Generative AI tools to optimize content workflows and a strong understanding of AI trends in marketing are highly valued. Candidates should possess robust analytical skills with a proven ability to optimize content pipelines and derive audience insights.

Experience within a global business or technology publication, coupled with a track record of establishing and executing scaled growth frameworks, lead-generation funnels, or subscription growth strategies, is advantageous. The ability to navigate ambiguity and effectively influence stakeholders across product, engineering, and legal departments is also crucial.