This Senior Marketing Manager role is responsible for leading global marketing efforts for Ads. You will be instrumental in shaping product journeys, from initial strategy to market growth. This involves working closely with diverse cross-functional teams, including Sales, Communications, Legal, and Product Development, to ensure comprehensive product marketing.

As the Senior Scaled Growth & Content (SGC) Lead, you will spearhead the content strategy and manage a team of writers and AI specialists. Your focus will be on producing high-quality B2B content, overseeing the entire editorial lifecycle from concept to global implementation. Acting as a player-coach, you'll streamline content creation, leveraging AI to explore innovative formats and topics, while also driving audience acquisition and growth strategies to expand subscriber bases.

Define and execute the global B2B content strategy, coordinating a dynamic team of writers and AI specialists to maintain Google's quality standards.

Pioneer the integration of advanced AI tools to significantly expedite content production and introduce novel, automated, or interactive content experiences.

Develop and implement data-driven growth initiatives, including lead generation funnels and scaled distribution plans, to boost subscriber acquisition within targeted B2B segments.

Analyze content performance data, user behavior, and market trends to continually refine the editorial plan and maximize long-term audience value.

Collaborate closely with internal product teams and regional marketing experts to ensure content aligns with strategic objectives, maintains accuracy, and positively influences product perception.

A Bachelor's degree or equivalent practical experience is required.

Possess a minimum of 9 years of marketing experience across various fields such as growth, product marketing, brand marketing, or social media.

Have at least 2 years of experience in managing individuals or teams.

Demonstrated experience in leading cross-functional or cross-team projects.

Preferred qualifications include experience managing cross-functional projects and leading creative, editorial, or technical teams. Expertise in utilizing Generative AI tools to enhance content workflows, coupled with a deep understanding of AI trends in marketing and advertising, is highly desirable. Strong analytical skills are essential for conducting performance analysis to optimize content pipelines and extract audience insights. Experience within a global business or technology publication, along with a proven ability to build and execute scaled growth frameworks, lead-generation funnels, or subscription-growth strategies, is also valued. The capacity to navigate ambiguity and effectively influence stakeholders across product, engineering, and legal departments is crucial.