Join Sarvam, a pioneering force in building Sovereign AI for India. We're developing a comprehensive, India-focused AI platform, encompassing research, models, infrastructure, and applications. Our mission is to ensure AI truly benefits India. Collaborating with leading enterprises and public institutions, Sarvam is supported by Lightspeed, Peak XV, and Khosla Ventures, and partners with prominent brands like Tata Capital, SBI Life, CRED, IDFC, and LIC.

This pivotal role focuses on expanding Sarvam's reach, encouraging trial, driving activation, and fostering long-term user engagement. It's an end-to-end growth position that covers acquisition, developer adoption, conversion, lifecycle management, and continuous experimentation. The objective is to cultivate compounding growth engines across search, content, community, paid channels, product-led loops, and the product funnel itself. Success will be measured by the quality of signups, effective API usage, retention rates, and revenue generated. You'll collaborate closely with Product, Developer Relations, Content, Sales, and Analytics teams to identify growth sources, streamline the user journey, and discover novel scaling strategies.

Own the complete growth funnel, guiding users from initial discovery through signup, first successful API call, habitual usage, and ultimately to paid conversion and team expansion. Identify drop-off points, instrument the funnel, and systematically enhance performance.

Drive high-quality user acquisition across search, content, community, paid search, and paid social channels, while exploring new distribution avenues. Cultivate a balanced channel mix for efficient, long-term scaling.

Boost API usage and adoption of open-weight models by collaborating with Product and DevRel on documentation, technical content, developer journeys, and product-led growth loops.

Elevate Sarvam's presence across traditional search, technical SEO, documentation SEO, and emerging AI-powered search and LLM answer platforms.

Streamline the activation and onboarding process to minimize the time to first value. Design onboarding flows, lifecycle communications, product nudges, and experiments that accelerate developer success.

Continuously refine landing pages, signup flows, pricing journeys, and paywalls to convert interest into usage and usage into revenue.

Develop retention and expansion loops by identifying behaviors that predict long-term usage, churn, and account growth. Implement lifecycle, re-engagement, retargeting, and product interventions.

Maintain a robust backlog of growth experiments across acquisition, activation, conversion, and retention. Ensure rapid deployment, rigorous measurement, and scaling of successful initiatives.

Manage growth economics, including channel and cohort acquisition efficiency. Oversee CAC, payback, LTV, attribution, and budget allocation to pinpoint optimal areas for incremental growth.

Define key growth metrics, ensure accurate event and funnel instrumentation, and build actionable dashboards for performance visibility.

Leverage AI across research, content, creative, SEO, targeting, experimentation, and analysis to accelerate cycles and achieve a highly efficient growth motion.

We seek a Growth Marketing leader with 7-10 years of experience, possessing hands-on ownership of a Product-Led Growth (PLG) or self-serve funnel. A proven track record of driving acquisition, activation, conversion, and revenue growth with measurable outcomes is essential.

Demonstrate a strong, practical understanding of both search/discoverability strategies and paid acquisition tactics. Experience in building impactful content, community, SEO, or PLG loops that significantly boosted adoption is crucial.

A rigorous experimentation discipline is required, enabling you to design, execute, analyze, and act upon experiments effectively. Proficiency in analytics and instrumentation is vital, including defining metrics, extracting data, diagnosing funnel issues, and understanding CAC, payback, and LTV.

Experience marketing to developers or technical buyers is a key requirement. You should be comfortable operating across both product and marketing domains, viewing growth as an integrated function rather than solely a channel activity.

Fluency in modern AI tools across research, creative, content, analytics, and growth workflows is expected. Experience growing an API, SDK, developer product, or open-weight/open-source model is highly desirable, as is deep familiarity with SEO, AI-powered search, and LLM discoverability. Experience with lifecycle marketing, retention strategies, and conversion rate optimization, especially in building a growth motion from scratch at an early-stage company, is also advantageous. Familiarity with managing or mentoring growth, lifecycle, SEO, content, performance, or analytics teams would be a strong plus.