Senior Content Writer
Capgemini
Capgemini
Join Capgemini and empower your career within a global community. We enable leading organizations to harness technology's potential, fostering a more sustainable and inclusive world. You will play a pivotal role in shaping our brand voice across various platforms.
Develop and execute integrated content strategies for social media, PR, and digital channels to elevate Capgemini India's brand. Guide stakeholders with strategic content solutions, creating engaging content like social posts and blogs. Craft compelling branding materials, including award submissions, and lead employer branding initiatives. Develop thought leadership and executive content for LinkedIn, optimizing landing pages and website content for SEO and brand consistency. Ensure all content is clear, adheres to brand guidelines, and collaborate with teams for impactful campaigns. Monitor trends and performance metrics to drive content innovation and manage workflows for timely delivery.
A seasoned professional with 6-10 years of content writing experience, focusing on social media, PR, and branding. Expertise in content strategy, editorial planning, and multi-channel campaigns is essential. You should possess strong writing, editing, and storytelling skills across various formats and be well-versed in SEO and analytics. We seek a creative thinker adept at simplifying complex topics and experienced in cross-functional collaboration and project management. Independent work ethic, strong time management, and ownership are key. Familiarity with communication tools, CRM, and Gen AI platforms is beneficial. A Bachelor's degree in Marketing or Communications is required; advanced certifications are a plus. Excellent English proficiency is a must, with additional languages being an advantage.
Capgemini
IT Consulting