Join Capgemini as a Salesforce Marketing Cloud & Personalization Specialist, a role focused on designing and implementing sophisticated, data-driven marketing strategies. This opportunity allows you to collaborate with leading global organizations, leveraging technology to build a more sustainable and inclusive future. You will be instrumental in shaping personalized customer experiences through advanced marketing automation and real-time solutions.

Develop and deploy personalized marketing campaigns using Salesforce Marketing Cloud (SFMC) and Marketing Cloud Personalization (MCP). Build automated customer journeys and real-time personalization initiatives across multiple business units. Utilize AMPscript, SQL, and SSJS for SFMC solutions, including responsive emails and Cloud Pages with HTML, CSS, and JavaScript. Leverage SFMC Studios and Builders like Journey Builder, Automation Studio, and MobileConnect for 1:1 customer engagement. Ensure scalability and robustness of SFMC contact data models and audience configurations.

A minimum of 4 years and a maximum of 12 years of hands-on experience in SFMC development, specifically with AMPscript, SQL, and SSJS. Proven expertise in Marketing Cloud Personalization (MCP) is essential. Proficiency in implementing integrations via REST/SOAP APIs and translating complex business needs into technical solutions is required. Strong collaboration skills with non-technical stakeholders are necessary. An SFMC certification is mandatory for this role.