Join EY's Global Delivery Services (GDS) as a Senior Marketing Transformation specialist within the Insurance and Financial Services sector. Leverage your expertise in digital marketing, lead management, and content strategy to drive transformative initiatives for our clients. This role offers a unique opportunity to shape careers in a globally connected, inclusive, and supportive environment.

EY GDS is a vital part of EY's global strategy, providing high-skilled support to enhance client service delivery. Our network spans ten locations worldwide, with over 80,000 professionals dedicated to delivering exceptional value across consulting, assurance, tax, and strategy services. We enable client-facing teams with innovative solutions and cost-effective, high-quality services.

Drive marketing transformation initiatives for global insurance and financial services clients, focusing on B2B/B2C digital marketing strategy, lead management, SEO/GEO optimization, and content strategy. Assess and optimize marketing functions, operating models, and customer experience. Act as a trusted advisor, analyzing client business problems and recommending future state designs. Utilize collaboration tools to visualize CX journeys, personas, and process flows. Contribute to practice development, thought leadership, and business development activities.

A minimum of 6-8 years of experience in digital marketing, lead management, SEO/GEO optimization, and content management strategy is essential. Hands-on experience with content management and marketing automation platforms, coupled with strong analytical skills for data-driven decision-making, is required. Excellent communication, writing, and editing abilities are crucial. A business consulting background with sound knowledge of insurance business processes, customer journey design, and stakeholder management is preferred. Experience in delivering marketing transformation engagements or working within an insurance carrier's marketing department is highly valued. An MBA with significant industry or consulting experience in the insurance domain for marketing transformation is sought.