Join EY's Global Delivery Services as a Senior Marketing Transformation professional, focusing on shaping the future of marketing for global insurance and financial services clients. Build a career within EY's inclusive culture, leveraging global scale and technology to drive exceptional client service and innovation. This role is integral to EY's strategy, supporting growth agendas with specialized expertise.

Global Delivery Services is a worldwide network of service delivery centers, evolving from 200 professionals in 2002 to over 80,000 globally. Our teams in ten locations provide crucial support across Consulting, Assurance, Tax, Strategy & Transactions, and Knowledge services. Enablement Services further enhances this by offering high-skilled, cost-effective solutions in areas like Markets, BMC, Finance, and IT.

As a Senior Marketing Transformation specialist, you will be instrumental in developing B2B/B2C digital marketing strategies and roadmaps, managing lead generation pipelines, and optimizing SEO/GEO performance. You will lead content management strategies, leverage Martech platforms and analytics (such as AEM, Sitecore), and assess/optimize marketing function operating models. Your role will involve defining sales enablement, CRM, and customer experience strategies. You'll act as a trusted advisor, analyzing client business problems and current states through workshops and interviews to provide actionable insights for future state designs. Experience with business consulting, insurance processes, customer journey design, design thinking, and stakeholder management is highly valued. Contribution to practice development, thought leadership, and business development is also expected, utilizing design collaboration tools for various deliverables.

We are seeking candidates with 6-8 years of experience in digital marketing, encompassing lead management, SEO/GEO optimization, and content management strategies. Hands-on experience with content management and marketing automation platforms is essential, alongside strong analytical skills for data-driven decision-making. Excellent communication, writing, and editing abilities are crucial. A business consulting background with sound knowledge of key insurance business processes, customer touchpoint and journey design, and design thinking principles is preferred. Proficiency in design collaboration tools like Mural, Miro, PPT, and Visio for creating CX journeys, personas, and process flows is required. Candidates with prior experience in delivering marketing transformation engagements as part of a consulting organization or within an insurance carrier's marketing department are ideal. An MBA from a Tier 1/Tier 2 institution with significant industry or consulting experience in the insurance domain for marketing transformation is highly desirable.