Join Sarvam, a pioneer in building India's sovereign AI platform. We are seeking a Growth Product Manager to lead top-of-funnel acquisition and activation strategies. This role is crucial for transforming user signups into engaged, returning customers, impacting the entire Indian market.

This position is at the nexus of growth, product analytics, and user lifecycle management. You will collaborate closely with marketing, platform, and product teams to ensure users discover, sign up for, and consistently engage with our innovative AI products.

Sarvam is at the forefront of AI development for India, backed by leading investors and partnering with major Indian brands. We offer a dynamic environment with high ownership and the opportunity to influence products used at a population scale.

Own the end-to-end user journey from initial touchpoint through to activation and ongoing engagement. This includes designing and optimizing signup, login, and onboarding flows across both app and off-app experiences.

Define and instrument activation metrics for each product, identifying and addressing drop-off points within funnels through rigorous experimentation.

Collaborate with marketing to manage and optimize the channel mix (paid, organic, referral, partnerships) and build robust attribution models to measure campaign effectiveness and understand Customer Acquisition Cost (CAC).

Define and monitor user quality, segmenting users by source to inform acquisition strategies and prune underperforming channels.

Develop and implement virality mechanics, social sharing features, and in-product loops to drive organic growth and user referrals.

Craft lifecycle and re-engagement strategies using in-product nudges and off-product communications (email, WhatsApp, push notifications) to encourage repeat usage and habit formation.

A minimum of 5 years in product management, with at least 2-3 years specifically focused on growth, activation, or top-of-funnel initiatives within a startup or consumer/developer product environment.

Demonstrated success in moving activation metrics, with the ability to articulate specific contributions, baselines, shipped features, and outcomes.

Profound understanding of activation, engagement, and retention funnels, including cohort analysis and identifying critical drop-off points.

Hands-on experience with marketing channels and attribution modeling, including paid, organic, referral, and lifecycle marketing.

Proficiency in product analytics tools such as Mixpanel, PostHog, or Amplitude, with the ability to perform SQL queries for data analysis.

An innate ability to identify and reduce friction, optimize time-to-value, and guide users to their first meaningful action.

Strong command of key growth metrics including CAC, activation rate, D1/D7/D30 retention, channel ROI, and cohort curves.

A clear focus on user quality over sheer signup volume, prioritizing engaged users who demonstrate repeat behavior.