Join Emergent, a pioneering company revolutionizing software development with autonomous AI coding agents. Our innovative systems generate, test, and deploy production applications directly from plain-language intent, running at a global scale.

We've achieved significant growth, surpassing $130M in Annualised Revenue and attracting over 10 million users worldwide. Our mission is to solve the complex challenges of AI-driven software creation, focusing on correctness, reliability, security, and scalability in production environments. We are seeking ambitious builders eager to take ownership and drive impact on a global scale.

Lead Emergent's paid growth engine end-to-end, encompassing strategy, budget allocation, channel management, creative development, measurement, and performance.

Drive efficient and scalable user acquisition by optimizing spend across numerous countries, ensuring a high return on investment. This involves deep expertise in modern ad platforms, auction dynamics, and attribution, coupled with strong analytical discipline for swift decision-making.

Develop and execute comprehensive paid growth plans by channel and market, securing necessary investments and owning the resulting return. Optimize unit economics to reduce Customer Acquisition Cost (CAC) and cost per paying user while enhancing payback periods and LTV:CAC ratios. Strategically manage the channel mix, rebalancing spend across platforms like Google, Meta, YouTube, TikTok, LinkedIn, Reddit, X, Apple Search Ads, programmatic, and emerging AI-native surfaces based on data insights.

Scale paid acquisition efforts globally, with tailored plans for bids, budgets, creative, and localization in key markets such as the US, Europe, and India. Build a robust creative engine through rapid testing loops with design and content teams, quickly iterating on ad concepts and eliminating underperforming campaigns. Ensure accurate and reliable measurement and attribution, implementing strategies like MMPs, server-side tracking, conversion APIs, incrementality tests, and media mix modeling in a privacy-conscious landscape.

Collaborate closely with product, growth, and lifecycle teams to optimize landing pages, onboarding flows, and conversion funnels, maximizing user conversion and retention. Effectively manage external partners, including agencies, ad platforms, and tooling vendors, making informed decisions about in-house versus outsourced execution.

Minimum of 8 years of experience in performance marketing, paid acquisition, or growth marketing roles.

Proven success in profitably scaling paid acquisition campaigns with substantial budgets (multi-million dollars annually), backed by measurable outcomes.

Hands-on expertise across major advertising platforms, particularly Google and Meta, with a solid understanding of auction mechanics, bidding strategies, and algorithmic behavior at scale.

Proficiency in building strategies from the ground up, justifying investment requirements, and taking full accountability for campaign results.

Strong commercial acumen and analytical skills, with fluency in key metrics such as CAC, ROAS, payback period, LTV, cohort retention, and plan versus actual performance.

In-depth knowledge of modern measurement techniques, including attribution models, MMPs, conversion APIs, incrementality testing, and the implications of privacy changes on tracking.

A keen eye for creative effectiveness, understanding the drivers of ad conversion and implementing disciplined testing programs.

Exceptional operating discipline to manage high-spend, high-velocity channels, maintaining clean tracking, efficient processes, and rapid decision-making.

Experience in managing agencies and negotiating effectively with platforms and vendors.

Mandatory experience handling the US market.