Performance Marketing Lead

Emergent

7+ yrs Bengaluru Full Time Hybrid (office + remote)
Emergent logo
Posted : today
Actively hiring

Job description

Join Emergent, a pioneer in autonomous coding agents, and shape the future of software development. We're building AI that generates, tests, and deploys production applications from plain-language intent, running at global scale.

With over $130M ARR and 10M users worldwide, we're backed by top-tier investors and led by industry veterans. We are seeking driven individuals who thrive on ownership, speed, and global impact to join our fast-growing team.

Responsibilities

As a Performance Marketing Lead, you will spearhead paid acquisition strategies across all channels and markets, managing a multi-million dollar monthly budget.

Your primary objective will be to maximize first-month and lifetime revenue while achieving target Return on Ad Spend (ROAS). You'll make critical decisions on budget allocation by country, channel, and campaign, and proactively identify low-performing user segments.

Responsibilities include hands-on channel management (Search, Meta, TikTok, programmatic, affiliates) and agency oversight, ensuring accountability from partners and measuring success based on revenue, not platform reports. You'll maintain robust conversion tracking, collaborate with product and pricing teams on experiments, and lead a creative testing program. Building and leading a team of channel managers and analysts will also be a key part of this role.

Qualifications

We are looking for a seasoned performance marketer with a minimum of 7 years of experience, including over 3 years managing budgets exceeding $1M per month across diverse channels and geographies.

A deep, hands-on understanding of Google Ads and Meta Ads is essential, encompassing account structure, bidding strategies (tCPA, tROAS, value-based), budget pacing, and identifying high-quality traffic. Comfort with judging growth on LTV and ROAS in subscription or usage-based models is crucial.

Proficiency in SQL for data querying and cohort analysis is required. Experience managing affiliates at scale, including fraud detection and payout term enforcement, is necessary. A solid grasp of attribution, server-side conversions, and distinguishing between traffic quality, product changes, and tracking errors is vital. The ability to explain metric shifts clearly and lead people and agencies effectively is also a key requirement.

Essential Skills

Performance MarketingPaid AcquisitionGoogle AdsMeta AdsSQLAffiliate MarketingAttributionConversion TrackingCreative TestingLanding Page OptimizationBudget ManagementROAS OptimizationLTV AnalysisServer-Side Conversions

Good to Have

PythonChatGPT AdsReddit AdsYouTube AdsProgrammatic AdvertisingConnected TV AdsInfluencer MarketingProduct-Led GrowthDeveloper Tools

Highlights

  • Actively hiring

More Details

RolePerformance Marketing Lead
IndustryAI / Machine Learning
DepartmentMarketing
Employment TypeFull Time, Hybrid (office + remote)

About the Company

Emergent logo

Emergent

AI / Machine Learning

Performance Marketing Lead at Emergent | SkillMX | SkillMX