Performance Ad Scriptwriter

Emergent

2–6 yrs Bengaluru Full Time Hybrid (office + remote)
Emergent logo
Posted : today
Actively hiring

Job description

Join Emergent as a Performance Ad Scriptwriter and craft compelling 30-60 second video advertisements that fuel our global paid growth.

Each script you develop will function as a concise screenplay, complete with characters, settings, dialogue, and visual cues, designed to captivate audiences and drive action. Your work will be instrumental in stopping the scroll and inspiring engagement.

We are a rapidly growing AI company revolutionizing software development, backed by leading investors and driven by a team of industry innovators.

Responsibilities

Create impactful 30-60 second scripts for video ads across platforms like Meta, YouTube, and TikTok.

Develop comprehensive scripts detailing character, dialogue, visuals, and on-screen text, ensuring clarity for production teams, whether human or AI.

Craft authentic, culturally relevant dialogue tailored to specific markets, such as American tone for US campaigns and appropriate registers for European audiences.

Adapt successful concepts across different regions, identifying what can be localized and where new approaches are needed.

Experiment with diverse creative angles for products, exploring different pain points, personas, hooks, and formats like UGC, testimonials, demos, and skits.

Translate product features and user insights into persuasive, simple narratives.

Collaborate with AI video creators, editors, and external agencies to ensure seamless script-to-screen translation.

Leverage performance data, including hook rates, CTR, CPA, and ROAS, to iterate on concepts and enhance winning strategies.

Consistently introduce fresh concepts weekly to combat creative fatigue and maintain campaign momentum.

Qualifications

Possess 2-6 years of experience in writing performance or direct-response ad scripts and copy.

Demonstrate strong experience writing for US and/or European audiences, showcasing a deep understanding of their tone, cultural nuances, and audience psychology.

Present a portfolio featuring video ad scripts or finished ads you have created for any brand or market.

Exhibit robust structured thinking skills, enabling clear articulation of why a script is effective.

Showcase versatility by generating multiple distinct creative angles for a single product.

Be adept at writing copy independently from start to finish.

Thrive in a fast-paced startup environment, comfortable working at high speed and volume.

Essential Skills

Performance Ad ScriptwritingDirect Response CopywritingVideo Ad ScriptwritingContent CreationCopywritingScriptwritingAudience PsychologyStructured ThinkingCreative DevelopmentPerformance Marketing

Good to Have

International MarketingB2B SaaS MarketingAI Video ToolsUGC Ad FormatsCreator-led Ad FormatsMultilingual Copywriting

Highlights

  • Actively hiring

More Details

RolePerformance Ad Scriptwriter
DepartmentMarketing
Employment TypeFull Time, Hybrid (office + remote)

About the Company

Emergent logo

Emergent

IT Consulting

Performance Ad Scriptwriter at Emergent | SkillMX | SkillMX