Rippling is seeking a motivated Paid Social Analyst for the APAC region to lead paid social campaigns for its Core HR product. This role will focus on key markets including Australia, Singapore, India, and New Zealand. You will be the main point of contact for paid social activities in APAC, collaborating with the International Growth team and regional stakeholders to drive efficient pipeline and ARR growth.

This position offers an exciting opportunity to build and optimize campaigns across LinkedIn and Meta. You will manage budget allocation, campaign performance, and testing strategies, while localizing content and messaging for diverse regional audiences. The role involves working cross-functionally with APAC Sales, Marketing Operations, Growth, Demand Gen, and Brand teams to launch campaigns, share insights, and shape regional strategies that enhance brand awareness and pipeline.

Success in this role hinges on owning full-funnel performance, from lead tracking to identifying conversion bottlenecks and leveraging data for continuous improvement. We are looking for an analytical and action-oriented individual eager to innovate and build. Comfort with brainstorming, testing new audiences and campaign ideas, utilizing AI and analytics tools, and navigating regional nuances in platform performance, privacy, and audience behavior is essential.

Develop and execute paid social strategies across key APAC markets, focusing on Australia, Singapore, India, and New Zealand.

Optimize budget allocation and campaign performance on LinkedIn and Meta, with potential to explore other paid social channels, balancing efficiency, scale, and market priorities.

Create region-specific creative and copy tailored to local audiences, messaging, and ad formats, while actively testing new audiences, campaigns, and market-entry strategies.

Collaborate effectively with cross-functional stakeholders, including APAC Sales, Marketing Operations, and Brand, to refine regional strategies and launch integrated campaigns.

Monitor down-funnel performance and develop AI- and analytics-driven tools, frameworks, and reporting to enhance funnel conversion and ARR generation across APAC, while adeptly managing regional privacy and platform considerations.

A minimum of 3 years of experience managing paid social campaigns, particularly on Meta and LinkedIn, within high-growth, B2B companies is required.

Possess a strong ownership mindset, driven by achieving numerical targets and readily embracing significant challenges, coupled with a growth mindset and openness to feedback for continuous improvement.

Demonstrate excellent cross-team communication skills, with the ability to articulate ideas and updates clearly to diverse teams and partners to ensure smooth project progression and effective management of priorities across different time zones.

Exhibit strong project management capabilities, adept at balancing multiple initiatives while fostering collaboration across departments like growth, sales, marketing operations, and brand.

Show a clear bias for action, consistently exploring new growth ideas and demonstrating a commitment to learning and driving projects to completion.

Apply structured, data-driven problem-solving skills, capable of analyzing ambiguous issues and formulating effective solutions. Proficiency in analyzing data using tools like Google Sheets or SQL to optimize results is essential.

Maintain an organized and efficient approach (Inbox 0 mindset), with the ability to prioritize tasks effectively and manage multiple projects and deadlines to ensure timely and successful delivery within scope.

Display a resourceful and creative mindset, constantly generating novel ideas and demonstrating a strong eagerness to experiment and innovate.