Drive impactful paid media programs for NTT DATA, enhancing brand awareness, engagement, and pipeline generation. This role is ideal for a seasoned B2B paid media expert with in-depth knowledge of LinkedIn Campaign Manager and Demandbase.

Leveraging campaign and audience strategies from marketing teams, you will launch and manage campaigns, oversee budgets, optimize performance, collaborate with external partners, and provide data-driven insights for continuous improvement. The perfect candidate blends technical platform proficiency with a strong commercial acumen, adept at managing both brand-building and demand generation initiatives across diverse markets.

Execute and refine paid media campaigns across LinkedIn, Demandbase, display, retargeting, and other digital channels, aligning with marketing priorities.

Configure targeting, bidding, budget allocation, and campaign settings, while monitoring pacing and delivery against objectives. Manage multiple concurrent campaigns.

Specialize in LinkedIn advertising, including Sponsored Content, Video Ads, and Lead Gen Forms. Build audience segments and apply optimization techniques. Stay updated on platform advancements.

Manage account-based advertising through Demandbase, focusing on audience segmentation, account targeting, and retargeting.

Support brand awareness through reach and engagement campaigns, and drive lead generation via various digital tactics. Recommend improvements for lead quality and media effectiveness.

Coordinate with media agencies and vendors for campaign setup, trafficking, and reporting, ensuring alignment with NTT DATA standards.

Demonstrated experience as a Paid Media Specialist in a B2B environment.

Deep expertise in LinkedIn Campaign Manager and Demandbase platforms.

Proficiency in executing, optimizing, and reporting on paid media campaigns across various digital channels.

Strong understanding of account-based marketing (ABM) principles and execution.

Ability to manage budgets, analyze performance data, and provide actionable recommendations.

Experience coordinating with external vendors and agencies.

Excellent communication and collaboration skills.