Join Capgemini and empower your career within a collaborative global community. Help leading organizations unlock technology's potential to build a more sustainable and inclusive world. As a Measurement & Tracking Manager, you will support the delivery and operation of consumer brand and category incidence tracking activities, ensuring methodological robustness and business relevance across markets. This role blends hands-on tracker support with operational execution, data quality assurance, and insight generation.

Your contributions will be vital in translating tracker evidence into clear implications for brand, category, portfolio, launch, and communication strategies. We are seeking professionals who can drive impactful insights and contribute to business decisions.

Manage the strategy, design, and evolution of consumer brand and category incidence trackers. Define stakeholder requirements, survey scope, market coverage, questionnaires, and master brand lists. Oversee measurement taxonomies, KPI definitions, analysis plans, and reporting standards. Govern agencies and suppliers regarding fieldwork, quality, timing, and corrective actions. Implement robust survey, respondent, coding, and data quality controls, including triangulation and issue resolution. Ensure smooth tracker data ingestion, cleaning, consolidation, version control, and integration with global data environments. Develop and maintain reporting platforms, templates, cross-tab tools, dashboards, and automate recurring reports. Conduct brand health, category, purchase behavior, channel, and launch performance analytics. Embed tracker insights into brand, category, portfolio, and communication decision-making processes.

A Bachelor's degree in Marketing, Market Research, Statistics, Economics, Business, Data Analytics, or a related field is required. A postgraduate qualification is preferred. Possess 3 to 5 years of experience in consumer and market measurement, continuous tracking research, brand health, category incidence, quantitative insights, or a closely related domain. Demonstrate practical experience supporting tracker programs, including questionnaire design, taxonomy governance, fieldwork, supplier management, data quality, and reporting. Exhibit working knowledge of quantitative research methods, survey design, KPI frameworks, brand equity measurement, trend analysis, and interpretation of continuous data. Show exposure to reporting-platform, dashboard, cross-tab, or reporting-automation initiatives, ideally collaborating with analytics and technology teams. Have experience collaborating with measurement specialists and supporting Global, Regional, Cluster, and Market stakeholders, preferably within a CPG/FMCG or regulated consumer environment.