Join gTech Ads as a Measurement Effectiveness Specialist, driving success for clients using Google's comprehensive Ad and Publisher products. This role is crucial for enabling customers to maximize their advertising investments.

Our team provides a wide spectrum of support, from enhancing self-help resources and in-product assistance to offering expert guidance on account setup, campaign implementation, and advanced media and measurement solutions. We collaborate closely with Sales, Product, and Engineering teams to refine tools and services, ensuring clients achieve optimal return on investment with Google.

Google is dedicated to creating products that improve the world. gTech plays a vital role in bringing these innovations to life through a global network of trusted advisors. Our solutions are built upon technical expertise, deep product knowledge, and a keen understanding of customer needs, whether developing bespoke solutions or scalable tools.

Serve as the primary client contact for the scaled implementation and execution of all Google measurement products.

Analyze client measurement requirements, pinpoint strategy deficits, and implement effective solutions.

Develop and conduct diverse measurement experiments, including A/B tests, Brand Lift Studies, and Incrementality studies, delivering actionable insights and recommendations.

Advance industrialization efforts to achieve super-scale by componentizing and templating complex measurement workflows. Utilize AI prompts, automation tools like Apps Script and SQL, and cross-functional collaboration to accelerate turnaround times and enhance test outcomes.

Coordinate with internal and external teams to ensure flawless project execution and client satisfaction.

A Bachelor's degree or equivalent practical experience is required.

Possess 8 years of experience in digital media or digital marketing/advertising solutions.

Demonstrate 7 years of experience in a client-facing capacity, engaging with partners across various organizational levels.

Preferred qualifications include experience with statistical analysis, A/B testing, and SQL. Familiarity with interpreting advanced measurement metrics such as incrementality and media mix models is beneficial. Experience with digital advertising platforms, analyzing competitive landscapes, managing major work streams, or implementing standard operating procedures for process gaps is also advantageous.