Measurement Effectiveness Specialist, Measurement

Google

8 yrs Hyderabad, Bengaluru, Gurugram Full Time Hybrid (office + remote)
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Posted : today
Actively hiring

Job description

Join our gTech Ads team as a Measurement Effectiveness Specialist, playing a crucial role in supporting Google's diverse Ad products. We empower clients to maximize their use of Ad and Publisher products through a spectrum of services, from self-help resources to comprehensive technical and measurement solutions.

Our global, cross-functional team collaborates closely with Sales, Product, and Engineering to enhance product offerings and elevate client experiences. We are dedicated to ensuring our customers achieve optimal return on investment with Google, solidifying our position as a trusted partner.

Responsibilities

Serve as the primary client contact for scaled implementation and execution of Google's measurement products.

Assess client measurement needs, identify strategic gaps, and implement robust solutions.

Design and conduct diverse measurement tests, including A/B experiments, Brand Lift Studies, and Incrementality studies, to deliver actionable insights.

Drive industrialization efforts to achieve super-scale, by componentizing and templating complex measurement workflows using AI, automation, and cross-functional collaboration.

Qualifications

A Bachelor's degree or equivalent practical experience is required.

Possess at least 8 years of experience in digital media, digital marketing, or advertising solutions.

Demonstrate 7 years of experience in client-facing roles, collaborating with partners across various levels.

Preferred qualifications include experience with statistical analysis, A/B testing, SQL, interpreting advanced measurement metrics like incrementality and media mix models, and working with digital advertising platforms.

Essential Skills

Digital MediaDigital MarketingAdvertising SolutionsClient-Facing RolesProject DeliveryClient SatisfactionStatistical AnalysisA/B TestingSQLIncrementalityMedia Mix ModelsDigital Advertising PlatformsCompetitive Landscape AnalysisProcess ImprovementStandard Operating Procedures

Highlights

  • Actively hiring

More Details

RoleMeasurement Effectiveness Specialist, Measurement
IndustryAdvertising, Technology
DepartmentData & Analytics, Marketing, Product Management
Employment TypeFull Time, Hybrid (office + remote)

About the Company

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Measurement Effectiveness Specialist, Measurement at Google | SkillMX | SkillMX