Measurement and Analytics Lead

Google

8+ yrs Gurugram Full Time Hybrid (office + remote)
Google logo
Posted : 1 week ago
Actively hiring

Job description

Join Google's Large Customer Sales (LCS) team as a Measurement and Analytics Lead, where you'll act as a strategic partner to leading global brands and agencies. You will challenge conventional thinking and drive business growth by leveraging Google's comprehensive advertising solutions across Search, YouTube, and Measurement. This role offers a unique opportunity to work at the forefront of technology, collaborate with executives, shape market strategies, and deliver impactful results for major international businesses.

As part of our LCS team, you will empower clients to navigate industry shifts and achieve superior business performance. You will be instrumental in driving outsized results by competitively selling Google's diverse suite of advertising solutions, ensuring clients thrive in an evolving digital landscape and contribute significantly to Google's growth trajectory.

Responsibilities

Build and nurture robust relationships with key client stakeholders, deeply understanding their business objectives and specific measurement needs.

Develop, manage, and execute integrated joint measurement plans for advertisers and agencies. These plans will encompass data foundations, incrementality experiments, Marketing Mix Modeling (MMM), full-funnel measurement, and attribution frameworks to effectively demonstrate media value.

Serve as a trusted technical advisor to senior leaders in analytics, finance, and marketing. Challenge existing approaches, establish executive partnerships, and present data-driven insights that influence critical business decisions.

Spearhead the business cycle for key data and measurement opportunities across Google Ads and Google Marketing Platform (GMP). This involves driving feature adoption, scaling AI innovations, and accelerating overall business growth.

Understand and promote privacy-forward data foundations for clients. This includes guiding the implementation of Google's tagging infrastructure (gTag, GTM, server-side GTM) and advanced first-party data (1PD) solutions, such as the Data Manager API and Google Cloud integrations, to ensure reliable signal capture.

Qualifications

A Bachelor's degree or equivalent practical experience is required.

Possess at least 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Demonstrate experience collaborating with partners to identify and address technical challenges and opportunities, while successfully selling AdTech/MarTech solutions.

Proven ability to quantify the return on investment (ROI) for advertising spend. This includes expertise in experimental methods like A/B testing, Geo experiments, and User lift experiments, or advanced attribution techniques such as SKAN and MTA, or statistical methods including Causal Inference, MMM, and Statistical MTA.

A Master's degree in a quantitative field such as Data Analytics, Economics, or an MBA with a quantitative focus is preferred.

Experience in direct client consulting, advising on advertising's business impact, and building collaborative partnerships with external measurement vendors to align stakeholders and champion optimal solutions is highly valued.

Familiarity with 1PD strategies, customer data infrastructures, and Google's measurement ecosystem, including Google Analytics, Google Ads, tagging systems (gTag, GTM, server-side GTM), and relevant APIs (e.g., Data Manager API).

Understanding of brand and performance measurement frameworks, coupled with experience in executing marketing experiments, incrementality testing, causal impact analysis, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA).

Knowledge of online (Search, Display, Video/CTV) and offline (TV, OOH) advertising channels, brand analysis techniques, and the application of modern AI-powered marketing tools is beneficial.

Essential Skills

Media AnalyticsAdvertising SalesDigital MediaMarketingConsultingFinancial AnalysisAdTechMarTechROI MeasurementA/B TestingGeo ExperimentsUser Lift ExperimentsSKANMTACausal InferenceMMMStatistical MTA

Good to Have

Client Consulting1PD StrategiesCustomer Data InfrastructureGoogle AnalyticsGoogle AdsgTagGTMServer-side GTMData Manager APIBrand MeasurementPerformance MeasurementIncrementality TestingCausal ImpactMedia Mix ModelingMulti-Touch AttributionSearch AdvertisingDisplay AdvertisingVideo AdvertisingCTV AdvertisingOOH AdvertisingBrand AnalysisAI-powered Marketing Tools

Highlights

  • Actively hiring

More Details

RoleMeasurement and Analytics Lead
IndustryAdvertising, Technology, Marketing
DepartmentData & Analytics, Marketing
Employment TypeFull Time, Hybrid (office + remote)

About the Company

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Google

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