Join Google's Large Customer Sales (LCS) team as a Marketing Science Lead, acting as a strategic partner and industry thought leader for the world's leading brands and agencies. You'll challenge conventional thinking about business and showcase how Google can drive growth. Focus on guiding clients through profound industry shifts and achieving superior business performance by leveraging Google's advertising solutions across Search, YouTube, Measurement, and more. This role offers a unique chance to work at the forefront of technology, collaborate with executives, shape market strategies, and deliver tangible results impacting major global businesses and Google's growth.
This position offers an exciting opportunity to influence and drive significant business outcomes for major global clients. You will be at the intersection of cutting-edge technology and strategic business development, playing a pivotal role in Google's continued expansion.
Cultivate strong relationships with key client stakeholders, deeply understanding their business objectives and measurement requirements. Develop and execute comprehensive joint measurement plans for advertisers and agencies, incorporating data foundations, incrementality experiments, Marketing Mix Modeling (MMM), full-funnel measurement, and attribution frameworks to effectively demonstrate media value.
Serve as a trusted technical advisor to executive analytics, finance, and marketing leaders, pushing boundaries and fostering executive partnerships. Deliver compelling data-driven narratives that influence critical business decisions. Lead the business cycle for prioritized data and measurement opportunities within Google Ads and Google Marketing Platform, driving adoption of new features, scaling AI innovations, and accelerating business growth.
Champion privacy-resilient data foundations for clients by guiding the implementation of Google’s tagging infrastructure, including Google Tag Manager (GTM) and server-side GTM. Drive the adoption of advanced first-party data (1PD) solutions like the Data Manager API and Google Cloud integrations to ensure robust signal capture and resilient measurement.
A Bachelor's degree or equivalent practical experience is required. Candidates should possess at least 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis. Demonstrated experience working with partners to identify technical challenges and opportunities, along with a proven track record of selling AdTech/MarTech solutions.
Crucially, you must have experience quantifying the return on investment (ROI) for advertising spend. This should be demonstrated through experimental methods such as A/B testing, Geo experiments, or User Lift experiments, or through advanced attribution techniques like SKAN or MTA, or statistical methods including Causal Inference, MMM, or Statistical MTA.
Preferred qualifications include a Master's degree in a quantitative field like Data Analytics or Economics, or an MBA with a focus on quantitative methods. Experience in direct client consulting, advising on advertising's impact on business outcomes, and collaborating with external measurement vendors to align stakeholders and advocate for optimal solutions is highly valued. Expertise in 1PD strategies, customer data infrastructures, and Google’s measurement ecosystem, including Google Analytics, Google Ads, tagging systems, and relevant APIs, is also beneficial. A strong understanding of brand and performance measurement frameworks, coupled with experience executing marketing experiments and knowledge of various advertising channels and AI-powered marketing tools, will set candidates apart.
Technology