Join Accenture as a Marketing Platform Auto Senior Analyst and drive the execution of automated customer journeys. This role is pivotal in managing omnichannel campaigns, deploying consumer segmentation, and ensuring flawless campaign deployment. You'll be instrumental in leveraging our CRM platform to boost customer engagement.

This position involves the design, implementation, development, and management of Salesforce Marketing Cloud. You will work with an integrated solution for customer journey management, encompassing email, mobile, social, web personalization, advertising, and content management. Custom scripting languages will be utilized for personalizing landing pages and constructing cross-channel templates.

Accenture is a leading global professional services company specializing in digital, cloud, and security. With extensive experience across more than 40 industries, we offer strategy, consulting, technology, and operations services. Our vast network of advanced technology and intelligent operations centers empowers our 784,000 professionals to deliver innovation and value to clients in over 120 countries.

Take ownership of the end-to-end execution of automated campaigns, including asset upload, testing, and deployment. Execute consumer segmentation within the CRM platform for all regional campaigns and journeys, ensuring technical and compliance checkpoints are met.

Support the creation and scaling of email templates, ensuring adherence to brand and regulatory standards for regional updates. Conduct rigorous Quality Assurance checks on campaign builds, focusing on audience selection, journey logic, and compliance.

Utilize CRM platforms and analytics dashboards for campaign performance KPI tracking and reporting. Monitor campaigns post-launch, promptly escalating any technical or performance anomalies. Manage the planning, execution, and monitoring of multiple concurrent marketing tasks with strong organizational skills.

We are seeking individuals with a University degree, ideally with a major in Marketing or a digital agency background. Essential qualifications include proven experience in a CRM or marketing automation support/executive role.

Demonstrated experience in executing and supporting automated email and SMS campaigns is required. While past experience in FMCG and e-commerce is preferred, a strong understanding of CRM platforms and their role in customer communication is key. Experience working within cross-functional teams is also necessary.

Strong analytical skills are needed to translate data into reports. Excellent verbal and written English communication skills, along with confident presentation abilities, are crucial. Proficiency in Microsoft PowerPoint, Excel, and Word is expected. You should be proficient with CRM platforms and analytics dashboards. Experience with Salesforce Marketing Cloud is a significant advantage.