Join Accenture as a Marketing Platform Auto Senior Analyst and play a crucial role in the operational execution of automated customer journeys. This position is pivotal in ensuring the accurate and compliant delivery of marketing campaigns, directly impacting customer engagement and conversion rates.

As an operational owner, you will manage omnichannel campaign setup, deploy consumer segmentation, and execute campaigns. The role demands flawless execution, strict adherence to global governance, and leveraging the CRM platform to enhance regional marketing efforts.

Your contributions will ensure the timely and accurate delivery of automated campaigns, optimize marketing deliverables through A/B testing, and improve business results. By expertly managing execution, you will empower the Area Consumer Experience Manager to focus on broader team management and oversight.

Own the end-to-end execution of automated campaigns, including asset upload, testing, and deployment. Execute consumer segmentation within the CRM platform for regional campaigns.

Support campaign setup and activation, ensuring all technical and compliance checkpoints are met. Contribute to the creation and scaling of email templates, ensuring regional updates adhere to brand and regulatory standards.

Perform rigorous Quality Assurance checks on campaign builds, focusing on audience selection, journey logic, and compliance. Utilize CRM platforms and analytics dashboards for campaign performance tracking and reporting.

Monitor campaign performance post-launch and escalate any technical or performance anomalies. Manage the planning, execution, and monitoring of multiple concurrent marketing tasks. Collaborate with cross-functional teams to ensure smooth asset and approval flow. Assist in translating campaign data and insights into performance reports. Support the implementation of optimization recommendations based on A/B testing. Champion an innovation and growth mindset to leverage CRM features for enhanced engagement.

We are seeking individuals with proven experience in a support or executive role within CRM or marketing automation. Demonstrated working experience in executing and supporting automated email and SMS campaigns is essential.

Prior experience in FMCG and e-commerce industries is preferred. A strong understanding of CRM platforms and their role in customer communication is required, with a certification in Hubspot Marketing Automation and/or Salesforce Marketing Cloud being advantageous.

Hands-on experience working within cross-functional teams is necessary. A minimum of 4 years of experience in a CRM or marketing-related role is expected. Strong analytical and communication skills, both verbal and written, are vital, along with confident presentation skills.

Excellent organizational skills are crucial for planning, executing, and monitoring tasks effectively. Proficiency in Microsoft PowerPoint, Excel, and Word, along with hands-on experience with CRM platforms and analytics dashboards, is required. Experience in performance management, communication, storytelling, and fostering an innovation & growth mindset are highly valued.