As a Marketing Platform Auto Senior Analyst, you will be the technical cornerstone for maintaining the health, integrity, and governance of our CRM and marketing automation systems. This role is vital for ensuring our consumer data is robust, compliant, and optimized to drive automated consumer journeys. You will play a key role in mitigating data-related compliance risks and guaranteeing the accuracy of data used for all regional marketing initiatives.

Your efforts will directly impact campaign deliverability, personalization effectiveness, and the reliability of performance reporting by ensuring platform stability and accurate segmentation. You will be instrumental in operating our marketing automation system flawlessly and in full compliance with stringent data regulations.

Key responsibilities include leading consumer database management and maintenance, ensuring high standards for data integrity and quality. You will execute and support the deployment of consumer audience segmentation logic and set audience selection rules for marketing automated workflows.

Furthermore, you will troubleshoot data-related issues within CRM platforms, test and orchestrate data integrations from various external sources, and act as the primary point of contact for tech platform management and User Acceptance Testing (UAT). Collaboration with cross-functional teams and a commitment to learning new technologies are essential for this role.

We are seeking individuals with 4+ years of experience in CRM, data management, or marketing-related roles, preferably with a background in FMCG, e-commerce, or digital marketing.

Essential technical and functional skills include strong analytical abilities for managing and interpreting customer data, excellent communication skills in English, and meticulous attention to detail in data handling. Proficiency in Microsoft Excel, Power BI, PowerPoint, and Word is required.

A university degree is necessary, with a preference for a major in Marketing or a digital agency background. We value curiosity, accountability, reliability, and a strong collaboration mindset.