Join Accenture as a Marketing Platform Auto Senior Analyst and be the technical guardian of our CRM and marketing automation systems. This pivotal role ensures the health, integrity, and governance of consumer data, underpinning all regional marketing automation efforts.

You will be instrumental in managing consumer databases, executing meticulous data cleaning and maintenance, and orchestrating seamless data integrations. Your expertise will guarantee a robust and compliant data foundation, enabling sophisticated automated consumer journeys and driving marketing success.

Key responsibilities include leading consumer database management and maintenance to uphold high data integrity standards. You will deploy consumer audience segmentation logic and set rules for marketing automated workflows, applying a keen eye for detail to ensure regional compliance with privacy protocols.

Troubleshooting data-related issues within CRM platforms and supporting the accurate interpretation of customer data using strong analytical skills are also core functions. You will also lead the testing and orchestration of data integrations from diverse external sources into the CRM/MA platform, acting as the technical point of contact for platform management and User Acceptance Testing (UAT).

We are seeking individuals with prior experience in CRM or data and platform management roles, specifically in executing and supporting consumer database management and segmentation. Experience in troubleshooting data-related issues, testing, and orchestrating data integrations from external sources and e-commerce platforms is essential.

While experience in FMCG, e-commerce, or digital marketing is a plus, a working understanding of CRM platforms and their role in consumer communication is required. Proficiency in Microsoft Excel, Power BI, PowerPoint, and Word, coupled with strong analytical, communication, and organizational skills, is necessary. A university degree is a must.