Accenture, a global leader in professional services, seeks a skilled Marketing Platform Auto Senior Analyst. This role is pivotal in managing and executing automated customer journeys within a dynamic marketing platform, ensuring compliance and driving engagement. The position focuses on leveraging technology to enhance customer experiences across various channels, contributing directly to business growth and customer conversion rates.

Own the end-to-end execution of automated marketing campaigns, including asset preparation, rigorous testing, and final deployment. Execute consumer segmentation within the CRM platform for all regional initiatives and journeys. Provide technical support by performing thorough quality assurance checks on campaign builds, focusing on audience rules, journey logic, and compliance. Monitor campaign performance post-launch, escalating any anomalies promptly. Collaborate with cross-functional teams to ensure a smooth asset and approval flow.

This role requires 4 to 8 years of experience in a CRM or marketing automation environment, with a preference for experience in FMCG and e-commerce industries. Essential skills include deep expertise in Salesforce Marketing Cloud tools like Journey Builder, Automation Studio, and Email Studio, alongside proficiency in SQL, AMPscript, and segmentation logic. Knowledge of HTML and CSS for email customization, strong analytical skills, and excellent English communication are also vital. A university degree, preferably in Marketing, is required, along with a certified Salesforce Marketing Cloud Email Specialist certification.