Join Accenture as a Marketing Platform Auto Senior Analyst to navigate the complexities of modern marketing. You will drive marketing performance through deep functional and technical expertise, enhancing efficiency and accelerating time-to-market. This role is crucial for optimizing campaigns using Data and Technology, Content Services, Digital Marketing, and Customer Engagement strategies.

As part of our team, you'll contribute to advanced digital marketing initiatives, focusing on ad and promotion creation design. This position leverages the power of Salesforce Marketing Cloud, an integrated CRM platform, to manage customer relationships and campaigns effectively. You will utilize custom scripting languages to personalize digital experiences and create sophisticated marketing assets.

Execute and deploy automated marketing campaigns from end-to-end, including asset management, testing, and final launch. Manage consumer segmentation within the CRM platform for regional campaigns and journeys, ensuring all technical and compliance checkpoints are met.

Provide technical support and perform rigorous quality assurance on campaign builds, focusing on audience rules, journey logic, and compliance. Track campaign performance KPIs and report on effectiveness using CRM platforms and analytics dashboards. Monitor campaigns post-launch and escalate any anomalies promptly.

Collaborate effectively with cross-functional teams to streamline asset flow and approvals. Assist in translating campaign data and insights into performance reports to optimize marketing strategies.

We are seeking candidates with primary expertise in Salesforce Marketing Cloud and proven experience in CRM or marketing automation roles. Demonstrated experience in executing and supporting automated email and SMS campaigns is essential.

Proficiency is required in Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio. Strong skills in SQL, AMPscript, segmentation logic, and dynamic content creation are necessary. Familiarity with HTML and CSS for email template customization is expected.

Excellent analytical, communication, and presentation skills are vital. Strong organizational abilities and comfort with planning are key to managing multiple concurrent marketing tasks. A Salesforce Marketing Cloud certification is highly preferred.