This role serves as the technical expert for CRM and marketing automation platforms, focusing on data health, platform integrity, and governance within a designated region. The position is crucial for maintaining a robust and compliant data foundation, enabling effective automated consumer journeys and directly impacting marketing campaign success. Responsibilities include database management, data cleaning, and orchestrating data integrations to ensure accuracy and quality.

The core mission of this role is to mitigate data-related compliance risks and guarantee the integrity of consumer data used for all regional marketing initiatives. By ensuring platform stability and precise segmentation, this position directly influences campaign deliverability, personalization effectiveness, and the accuracy of performance reporting. The technical oversight provided is essential for seamless marketing automation system operation and adherence to strict data regulations.

Key responsibilities involve leading consumer database management and maintenance, ensuring high standards of data integrity and quality. This includes executing consumer audience segmentation logic and setting audience rules for marketing automated workflows.

The role requires meticulous attention to detail in data handling to ensure regional compliance with age verification and privacy protocols. Strong analytical skills are vital for troubleshooting data-related issues within CRM platforms and accurately interpreting customer data.

Further duties include leading the testing and orchestration of data integrations from various external sources and e-commerce sites into the CRM/MA platform. Acting as the primary point of contact for tech platform management and User Acceptance Testing (UAT), this role ensures system stability and functionality.

Proactive troubleshooting of CRM data issues and escalating technical complexities are also part of the role, alongside supporting overall platform governance and maintaining accountability in all task execution. Collaboration with cross-functional teams on data and integration projects is essential, leveraging organizational skills for planning, execution, and monitoring.

Continuous learning and a curiosity for new technologies and tools are encouraged to support platform evolution and optimization.

Candidates should possess a university degree, ideally with a major in Marketing or a background in a digital agency.

Required experience includes 4+ years in a CRM, data management, or marketing-related role, with practical experience in executing and supporting consumer database management and audience segmentation for marketing automation workflows.

Experience in troubleshooting data-related issues within CRM platforms, testing, and orchestrating data integrations from external data sources and e-commerce is necessary. Familiarity with CRM platforms and their role in consumer communication is expected, with exposure to HubSpot Marketing Automation and/or Salesforce Marketing Cloud being preferred.

Strong analytical skills are essential for managing, cleaning, and interpreting customer data. Excellent verbal and written communication skills in English, with business communication familiarity, are required. A strong attention to detail and accuracy in data handling, along with organizational skills for planning and execution, are critical.

Proficiency in Microsoft Excel, Power BI, PowerPoint, and Word is necessary. Hands-on experience with CRM platforms, reporting tools, and analytics dashboards is a must. A curious mindset, willingness to learn new technologies, accountability, reliability, and a collaborative teamwork approach are highly valued.