Join Accenture as a Marketing Platform Auto Senior Analyst and help navigate the complexities of modern marketing. This role is crucial for driving marketing performance through deep functional and technical expertise, enhancing operational efficiencies at scale. You will be instrumental in leveraging data and technology for digital marketing services, customer engagement, and media growth.

The position involves the design, creation, and execution of digital marketing advertisements and promotions. A key responsibility includes the design, implementation, development, and management of Salesforce Marketing Cloud, a comprehensive CRM platform for managing customer relationships and marketing campaigns. This integrated solution supports customer journey management, email, mobile, social, web personalization, advertising, content creation, and data analysis. You will utilize custom scripting languages for personalizing landing pages, building applications, and constructing cross-channel templates.

As a Marketing Platform Auto Senior Analyst, you will own the end-to-end execution of automated campaigns, including asset uploads, testing, and deployment. You will manage consumer segmentation within the CRM platform for regional campaigns and journeys, and support campaign setup, ensuring all technical and compliance checks are met.

Key responsibilities also include contributing to the creation and scaling of email templates, performing rigorous quality assurance on campaign builds, and tracking campaign performance KPIs. You will monitor campaign effectiveness post-launch, escalate anomalies, and manage multiple concurrent marketing tasks. Collaboration with cross-functional teams and leveraging analytical skills to translate campaign data into performance reports are essential.

We are seeking a candidate with primary expertise in Salesforce Marketing Cloud, coupled with proven experience in CRM or marketing automation support roles. Demonstrated experience in executing and supporting automated email and SMS campaigns is required.

Ideal candidates possess a strong understanding of CRM platforms and their role in customer communication. Expertise in Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio is essential. Proficiency in SQL, AMPscript, segmentation logic, and dynamic content creation is necessary. Familiarity with HTML and CSS for email template customization, alongside knowledge of marketing automation best practices and deliverability principles, is expected. Strong analytical, communication, presentation, and organizational skills are vital for success in this role.